Tuesday, February 14, 2012

David Archuleta Endorses PHL Clothing Brand


MANILA, Philippines – “American Idol” Season 7 runner-up David Archuleta remains a busy bee in his remaining days in the country, shooting for the popular clothing brand Bench, which he now endorses.

The 21-year-old singer happily tweeted, “Having fun at the @benchtm photoshoot! Good times with the Bench family haha,” on Feb. 13.

Several minutes before David tweeted, the clothing brand’s proprietor, Ben Chan, posted a teaser also via Twitter—a close-up photo believed to be of the young star, covering his eyes with his left hand, smiling broadly.

“@BCbench Guess who's the next @benchtm endorser ? ?@benchtm instagr.am/p/G79nu2DMn_/,” Ben tweeted.

He later on posted a behind-the-scenes photo of David.

“David in between takes of photo shoot for @benchtm and FIX Hair products. Welcome to the BENCH family,” the businessman said.

Speculations brewed that the Utah native will endorse Bench after he was seen at a dinner party tendered on Feb. 10 for the brand’s recently launched endorser, “Pretty Little Liars” star Lucy Hale. The two even exchanged tweets after their meeting.

“Ok so I met one of the most adorable people ever w/ the most incredible voice @davidarchie seriously...what a talent,” Lucy posted on Feb. 10.

To which David responded, “@lucyyhale Haha, thanks Lucy. Good to see you here. Hope you have a great stay in the Philippines!”

According to Ben, David will be officially launched as endorser on Feb. 17.

David and Lucy join the league of Bench's international endorsers such as Taiwanese singer-actor Jerry Yan, "Vampire Diaries" star Michael Trevino, and Fil-Am singer-songwriter Bruno Mars.

With his several visits to the country in the past, as well as shooting for the TV5 series “Nandito Ako” and recording for his OPM album “Forevermore,” David apparently has grown more comfortable being in the Philippines. In a recent interview with Bulletin Entertainment and other members of the media, he enthused, “The whole Philippines has captured my heart.”

After his commitments here and abroad, David will embark on a two-year mission for the Church of Jesus Christ of Latter-day Saints, putting his music career on the back seat.

“So many people say—and for me too—music is one way of serving a mission. But it's not the same thing… Those missionaries changed my mom’s life and changed my life, the way I grew up, the way I was raised, and what is important to me. They've sacrificed so much, they leave their families... and everything that's comfortable and easy and convenient to them to become closer with God and to be closer with other people. Learn how to love the hard way... that's what I feel would be very great to have in my life,” he related.

source: mb.com.ph