MANILA, Philippines --- Intuitively smart and beautifully organic—there are no truer words to describe the new Samsung GALAXY S III. Dubbed “the most important mobile phone of the year” and “Android’s new flagship” by Matt Warman of The Daily Telegraph, this new super phone from one of the world’s leaders in technology has taken the world by storm with its unique design and innate practicality. Whereas other mobile phone manufacturers may choose to focus heavily on developing technology with little regard for how actual end-users interact with the device, appreciate the way it feels in their hands, or expect it to understand their needs, the GALAXY S III takes a different route.
Inspired heavily by nature and its wonders, it has become the first and only smart phone made especially to be an inimitable extension of human beings’ lives by delivering the most organic mobile experience possible.
Inspired by Nature
The soft ripple of water, the sparkle of crystal, the sweeping curves of nature—these are only a few of the environmental elements that Samsung has seamlessly put together in its best smart phone design yet.
The Samsung GALAXY S III is created based on the Principles of Organic Design, evoking elements of nature in the way it’s crafted. From Gaudi’s architecture and art in Spain to the unbridled modernity of Dubai, from the forests and aurora borealis of Finland to the cityscape of Singapore, the GALAXY S III stands out in stark contrast to other phones’ straight-lined, hard-edged industrial designs.
This design philosophy shines through in every detail. The GALAXY S III feels finer to the touch, looks easier on the eyes. Its overall curvature feels natural and organic, calling out to be held; there are no sharp edges to suggest it was designed to fit anywhere but the user’s hand. Its distinct HyperGlaze finish has the look and feel of a water drop, mimicking the glint of lapis-lazuli and the sparkle of crystal. Even the color choices derive inspiration from nature. The subtle streaks on the Pebble Blue variant evoke a stone smoothened and finely-weathered by running water, while the Marble White color option reflects the warm, creamy tones of one of nature’s most majestic, luxurious rocks.
Even the GALAXY S III’s signature Ripple Unlock effect, where soft, water-like waves appear when touching or tapping the gloriously crisp 4.8” HD Super AMOLED screen, is designed to evoke emotions with the image of subtle resonance in water.
From the front that portrays images of flowing water, to the curvature of its side inspired by a blade of grass swaying in the wind, to the back that evokes the memory of rolling water drops, the Samsung GALAXY S III captures nature in its purest form and incorporates it with cutting-edge technology to bring to fruition the most organically-designed smart phone in the market today. It is a device made to become an extension of one human being, rather than just a machine.
Designed for Humans
With its innovative design language inspired by the beauty of nature, Samsung has also updated several aspects of its interface to complete the unmatched mobile experience the GALAXY S III has to offer.
Based on natural usage patterns and human gestures, the GALAXY S III is the most intuitive device in the Samsung GALAXY family. It knows and understands personalities and characters, providing optimized use of the device.
The Smart Stay in the GALAXY S III can look into its users’ eyes to know when it is being used so the screen doesn’t dim when in the middle of writing a long e-mail or reading an article online. With Direct Call, on the other hand, raising your GALAXY S III to your ear automatically calls a sender of a text message. Other natural, intuitive Smart Gestures also come to light, as one simply needs to turn the S III over onto its face to silence a call, swipe one’s palm across the screen to take a screenshot, or place a hand over its face to pause a video.
Running on AndroidTM 4.0 Ice Cream Sandwich powered by a blazing 1.4GHz Quad Core Processor, this smart phone also allows users to enjoy an custom-tuned visual theme similarly cued by nature to complement the all-organic hardware and software.
Indeed, the Samsung GALAXY S III has redefined the “smart” in smart phone. Inspired by nature, designed for humans, this marks the evolution of mobile technology from machine to man.
source: mb.com.ph
