Facebook has hit the biggest milestone in the company's eight-year history: 1 billion users.
Company founder and Chief Executive Mark Zuckerberg made it official with a post on his Facebook Timeline on Thursday morning: The social networking giant has wired one-seventh of the world's population.
"Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life," Zuckerberg wrote.
Internally, Facebook
employees followed the live countdown and quietly popped the champagne
corks on Sept. 14 when the company hit 1 billion users. The achievement
is particularly meaningful to Zuckerberg, who started the company in his
Harvard dormitory room and has never been shy about his ambition of
connecting everyone on the planet.
In June 2010, Zuckerberg said
it was "almost a guarantee" that Facebook would reach 1 billion users.
As of the end of June 2012, the company reported it had more than 955
million monthly active users. In February, when it filed for its initial
public stock offering, it said it had 845 million users. Facebook
crossed over the 500-million user threshold in 2010. The hit film about
Facebook, "The Social Network,"
was promoted with the phrase: "You don’t get to 500 million friends
without making a few enemies." The statistic was out of date before the
movie even opened.
Facebook held an on-campus hackathon Wednesday
night to commemorate the milestone of 1 billion monthly active users.
Facebook defines active users as people who have logged on to Facebook
within the last 30 days. And getting users more engaged is one of the
challenges the company faces.
"Now we have to make them 1 billion
daily active users,” engineering manager Pedram Keyani exhorted a crowd
of hundreds of employees who had gathered to kick off the hackathon.
As
the announcement was made, Zuckerberg was on a flight home from Russia,
where he looked to boost Facebook in that country by meeting with Prime
Minister Dmitry Medvedev, appearing on a popular late-night talk show
and judging a competition for Russian programmers. He's expected back
at Facebook's Menlo Park, Calif., campus Thursday for a festive
all-hands meeting and a party.
Facebook apparently won't be
resting on its 1 billion laurels. It must prove its worth to investors,
not just users, and is already focused on the next billion users, and in
getting them more engaged with the service. The theme of Wednesday's
hackathon was the next billion.
That task has taken on more
urgency as Facebook's rocketing growth has cooled. The company is
looking to reach new users on mobile devices. Some of Facebook’s
fastest-growing markets are in developing countries, where most people
use mobile devices to communicate.
The next billion will be a lot
tougher than the first. One big reason: A third of the world's
population can't access Facebook. The Chinese government has blocked
access to the website since 2009, although many still scale the "great
firewall" to use it.
It's a big gap for Facebook. The Chinese are
avid users of social networks. Zuckerberg has said that Facebook has no
immediate plans to enter China.
"There are so many other places in
the world where we can connect more people more easily," he told
interviewer Charlie Rose in February.
source: latimes.com
