MANILA -- Leading South African real estate website Property24 in partnership with local buy-and-sell website Sulit.com.ph on Thursday launched Property24.com.ph to capitalize on the booming Philippine property market.
“We’re incredibly excited to partner with Sulit.com.ph on this venture, and to provide Filipino real estate agents and home hunters with innovative technology aimed at streamlining the property search process,” Property24 chief executive JP Farinha said in a press briefing in Makati City.
He said the Property24 portal will provide a more intuitive and more user-friendly experience for buyers. It will also provide a list of properties from major real estate agents around the country providing buyers comprehensive information, tools and tips.
Farinha pointed out that the property portal is currently checking the list of developers before giving the official listing to the market. He added that Property24 will also consolidate the listings of the different projects of the property developers.
To ensure a big number of Filipinos can avail of their services, he said Property24 will ensure that the barriers to entry are going to be affordable to enable users to achieve a great experience in using the different features of the website. He noted that the site will only put licensed brokers in the list to ensure professionalism and quality of service to the clients.
Steve Santos, country manager of Property24, believes there is enough room for growth in the industry as Internet penetration in the country increases and more people use the Web for their transactions.
Santos said move to put up Property24 was in response to the large hits of Sulit in terms of property transactions. “The segment receives 360,000 to 400,000 hits per month in the secondary markets such as vacant lots,” he noted.
Santos explained that revenue for the site will be sourced from the classified advertisements of developers and other postings from industry players. “But the main source would be the microsite for brokers, which will give them presence in the mobile sector,” he said.
“At the end of the day what we are after is the quality of listing,” he added.Santos said the website will have a development tab on the side that contains the latest development projects plus their advertisements. “Since the developers are heavy advertisers, we are this targeting sector,” he said.
Property24 will initially focus on residential homes and condominiums. “Eventually, we will branch out into other areas as we go along,” Santos said.
For his part, Sulit co-founder and managing director RJ David said the partnership with Property24 has given them the necessary strength to become a competitive force.
“Thanks to Property24, we have a robust and proven platform that works in several markets worldwide. This complements Sulit’s strength to generate leads for sellers, which in turn translates to more sales for brokers,” David said.
source: www.abs-cbnnews.com
