“For years, Sony has continuously worked to provide the most immersive home entertainment experience for its customers. With 4K’s promise of clearer and sharper picture quality, we guarantee that our TVs depict images in such amazing detail, making them seem close to reality. We aspire to change the way people watch television and elevate the home entertainment experience,” Nobuyoshi Otake, president and managing director, Sony Philippines, said in his presentation to the media held at the Resorts World complex.
After the market's warm response to its exclusive 84-inch 4K TV two years ago, Otake said Sony is introducing five new screen sizes to fit a wider range of budgets. This year, he said, Sony is bringing to the market its X9000B Series available in an 85-inch screen size and its X8500B Series available in 70-inch, 65-inch, 55-inch and 49-inch screen sizes. He noted that all models are capable to deliver the highest picture quality.
In an impressive marketing pitch, Sony presented its new BRAVIA 4K TV line-up to guests through a live visual symphony in partnership with Sonata Strings and directors from the local film industry. Sony presented videos that portrayed the most mundane aspects of life in crisp detail, using the capabilities of 4K technology.
To illustrate the technology’s cutting-edge solutions, Sony also showed four short films shot in full 4K highlighting how it provides rich and delicate color tones compared with other technologies. Partner directors Raz Dela Torre, Nico Faustino, Dino Narciso, and Paul Macasaet used Sony’s 4K consumer camcorders FDR-AX1 and AX100, as well as the Sony Xperia Z2, that utilizes 4K technology.
Dela Torre’s short film was shot using the Sony’s 4K Handycam FDR-AX1 and AX100, depicting nature's barest elements.
“With innovations like 4K technology, the stories that I create will be provided a medium on which they are appreciated the way I intended it for my audience. In 4K resolution, the images of my stories are displayed in a quality that's unparalleled by past technologies. Cinematography is better able to evoke mood with expanded shades of colors and the astonishing range of contrast. All this amplifies the ability of the filmmaker to tell his story because the images push the narrative with better effectiveness,” Dela Torre said.
Meanwhile, Narciso’s “Close Encounters at Home” features elements in a normal household. “As a fashion filmmaker, I am inspired by beauty, form and fluidity. I find these characteristics in everyday inanimate objects at home. 4K resolution brought out even crisper hues and wider range in tone. The sharpness in every detail is truly amazing,” Narciso said.
Faustino said he was amazed by the Sony Xperia Z2’s capability to bring to life what he imagined. His short clip captured mouth-watering shots of food as they were being prepared for a feast.
“With the quality of the Xperia Z2 camera, I was able to shoot everything that came to mind. Color vibrancy in an ultra- high definition device is always the best combination. With 4K technology even in a small device as a smartphone, there are endless possibilities to be created,” Faustino shared.
For wedding director Macasaet, 4K technology enabled the freedom to shoot with the highest quality video that will last a lifetime. He captured what he documents best – people and moments.
“As a wedding videographer, I notice how the quality of 4K is more superior than any other. I was using the Xperia Z2 and even underwater, the colors are crisper and the resolution is outstanding. The inspiration for my concept is family because being a wedding videographer, everything revolves around family,” Macasaet said.
source: www.abs-cbnnews.com
