According to Zalora managing director Martin Cu, most of the products featured on the site are determined through extensive research and analysis of online user trends and patterns.
“One of the coolest things about Zalora is we really leverage big data in a way, so we get to know our customers based on what they like to browse, what they like to shop for, and then of course all of this informs our decision-making when it comes to what products make the website,” Cu told ANC’s “Shoptalk.”
“We do carry everything that our customers are looking for. We’d like to believe that we have everything at a price point that they want to pay for,” he added.
Zalora also carries brands like Calvin Klein, Mango, New Balance, Reebok, and The North Face. It also sells items under its own Zalora brand.
Cu said items being sold on the site, except for footwear, have an average price of P1,000.
While most of the items are targeted for the young shoppers, Cu believes that the older generation can also benefit from Zalora’s services because it “takes the hassle out of the shopping experience.”
Zalora is among the first brands to offer cash on delivery service online, which Cu said “has been a major enabler for e-commerce customers to shop online.”
Online shopping, however, does have its disadvantages such as not being able to touch and fit the items.
Cu considers this one of the biggest concerns of online shoppers, prompting Zalora to come up with ways to make the shopping experience more convenient to shoppers.
“We’ve introduced a number of innovative features exclusively available on Zalora. For example, we’ve recently launched our Fit Visualizer, which is a unique feature on the website where you can measure a piece of clothing that you own and like and then you can see how the item that you’re looking at fits against that item,” he said.
Zalora also has a 30-day return policy.
“If a customer is unhappy, we absolutely encourage every customer to send the item back,” said Cu.
Zalora is currently leading the efforts in organizing the country’s first “online shopping holiday” to be held on December 12.
Zalora has partnered with other e-commerce services including ADeals, Food Panda and Easy Taxi for the shopping event.
“We’re talking big discounts of up to 80 percent off for some of the big brands like Mango, River Island and even our in-house collection,” said Cu.
Zalora, which was launched in 2012, also has localized websites for Singapore, Malaysia, Indonesia, and Thailand.
In October, it opened its first physical store in Singapore.
source: www.abs-cbnnews.com
