The NBA's official account on LINE will be available on a range of devices, including mobile, tablets, and PCs, the league said in a statement.
"We are very pleased to announce that the NBA, one of the world's leading sports leagues, is the latest addition to LINE's list of official account holders," LINE chief executive Akira Morikawa said.
"Through its partnership, the NBA will be able to connect with LINE's more than 181-million monthly active users and communicate with NBA fans all over the world," Morikawa added.
"LINE also looks forward to expanding its user base outside Asia into other regions where basketball is also extremely popular, such as Europe and the Americas."
Adding the "@nba_global" account on LINE as a friend will give fans access to real-time news updates and information on local NBA events, off-the-court happenings, and more.
The NBA will also expand its content on the LINE platform by releasing NBA-themed LINE stickers of active players and legends for fans to share with their friends.
"As a leading communications platform, LINE has entrenched itself into the daily lives of millions of users across the globe," said Scott Levy, NBA Asia's Managing Director. "The NBA enjoys a large international following and, through this partnership with LINE, we will provide our tech-savvy fans with another way to enjoy and engage with NBA, wherever they may be."
source: www.abs-cbnnews.com
