Art DiBari, executive vice president and chief operating officer of Alorica, told reporters yesterday the firm’s investment is intended to add 1,000 seats at its facility in Lipa in Batangas to bring the total number of seats to 8,500.
The firm decided to expand operations in Batangas to cater to the growing demand for services from clients.
While Alorica has three facilities in Metro Manila and one in Cebu, the firm decided to expand the facility in Lipa given its easy access from Manila and to take advantage of opportunities offered in the area as not a lot of BPO firms have operations there.
The Philippines is seen as an important part of Alorica’s operations given the available talent pool in the country.
“There is a very well educated, young and English speaking workforce in the country. It is a no brainer to make the Philippines our Asian focal point,” DiBari said.
The Philippines is the only country in Asia where Alorica has existing facilities.
The facilities in the Philippines caters to multinational firms, with the bulk accounted for by those based in the US.
Since it started operations in 2004, the firm has invested over $100 million to support its operations in the Philippines.
Of Alorica’s total revenues, 20 percent come from the Philippines.
Alorica is a leading provider of customer management outsourcing solutions spanning the entire customer lifecycle to firms engaged in the telecommunications, entertainment, financial and healthcare industries.
Aside from the Philippines, Alorica has facilities in the US and in Latin America.
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source: www.abs-cbnnews.com
