Wednesday, June 24, 2015
Lazada, Cherry Mobile team up for Cubix
MANILA -- Cosmic Technologies Inc., the company behind the Cherry Mobile brand, has formed a partnership with online shopping portal Lazada for marketing Cubix, the company’s first exclusive online brand.
With the growing shift towards e-commerce, Cosmic Technologies president and CEO Maynard Ngu said they are positioning Cubix to become a significant contributor in the growing online market.
“We believe that Lazada has the right e-commerce strategy and expertise to help bring awareness to the Cubix brand. We are also confident that with the strong logistics capability and the wide cash-on-delivery network, CUBIX will be enjoyed by Filipinos nationwide,” Ngu said in a press briefing last Friday.
For his part, Lazada Philippines CEO Inanc Balci said its partnership with Cosmic Technologies is in line with the company's thrust to enhance its presence in mobile commerce. He said Lazada is focusing on mobile commerce because of the upsurge in the use of smartphones by Filipinos. “Furthermore, access to connectivity because of the strong presence of wireless fidelity (Wi-Fi) has strengthen mobile commerce in the Philippines,” he.
“Cosmic Technologies has been our partner since Lazada started in the Philippines. We at Lazada are very much excited to be part of this milestone and bring Cubix to Filipinos nationwide,” Balci added.
Ngu noted that the launch of CUBIX is an opportunity for Cosmic Technologies to increase its target consumers, specially those looking for their next smartphone.
Cubix is powered by Android Kitkat with a crisp 5-inch high definition On Cell Display. Photo aficionados will have a lovely time taking pictures with its 13MP Camera and selfies will look good with its 5MP front camera.
A 1.4 GhzOcta Core processor coupled with a 2GB RAM and 16GB ROM, the Cubix can deliver faster processing speed and can handle resource hungry apps with ease.
All Cubix devices will have the Lazada app which enables online consumers to purchase other items from the convenience of their mobile device.
The Cubix Cub will be available exclusively on Lazada starting June 26 for P4,490.
Flare
Meanwhile, Cherry Mobile also recently launched Flare, its latest Octa-Core smartphone, at another event.
“As a leader in the local tech industry, Cherry Mobile feels that it is our duty to produce world-class, yet affordable, mobile devices for everyone. In fact, we want to continue to break the standard by offering the best all-in-one device at competitive price points,” product manager Lonson Alejandrino during its Overdrive Circuit event.
He said the launch of the Flare X is consistent with the company’s mission of providing value-for-money devices, adding that Cherry Mobile toured various locations around the country to analyze the consumer’s wants and needs to help it manufacture devices that meet such demands.
“The grassroots project resulted to the company being able to pin-point entertainment, imaging, gaming, and being social ready as they key factors being considered by its consumers, aside from the ultimate factor of affordability. These results have led to Cherry Mobile’s release of its newest device, the Cherry Mobile Flare X,” Alejandrino said.
Powered by a 1.7GHz Octa Core processor with 3GB of RAM, the Flare X addresses all four needs. It also fits well with mobile gamers and entertainment buffs as it boast of its 5.5-inch IPS Full HD screen,coupled with Corning Gorilla Glass 3 Protection, for maximum graphic display quality.
It has a retail price of P 6,999.
source: www.abs-cbnnews.com