Max's Group said it has signed a deal with Lulu Group to build at least eight Pancake House stores in UAE within the next five years.
“We are pleased with the opportunity to further broaden our reach in the UAE this time around for Pancake House. We are excited with our partnership with Lulu Group, an established retailer with a storied and rich history of success, to serve our products to the Emiratis,” said Max’s Group president and chief executive Robert Trota.
“We are also encouraged that our international campaign has received strong interest from a number of potential foreign partners. This can be attributed to the strength of our diverse portfolio of brands catering to various markets and tastes, anchored on a solid and well-organized Max's Group support system,” he added.
The deal with Lulu Group marked the fourth development agreement signed by the Max's Group this year, exceeding its target of entering at least two new territories for 2015.
The company plans to have at least 200 international outlets by 2020 across its brands.
Pancake House currently operates a network of 123 branches including nine franchised outlets located in Malaysia and Brunei.
Aside from Pancake House, also under the Max's Group umbrella are the brands Max's Restaurant, Yellow Cab, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin’ Steak.
Max's Group, the largest operator in the Philippine casual
dining segment, reported profits of P248 million in the first half of 2015, an increase of 561 percent compared to the same period last year.
source: www.abs-cbnnews.com
