Sunday, January 31, 2016

Huawei bridges fashion, tech with smartwatch


MANILA -- Chinese technology company Huawei recently raised the bar as far as developing a strong branding position​ in the lifestyle arena​ is concerned with the recent launch of its smartwatch.

The atmosphere at the launch event exuded a lifestyle gloss with models, celebrities and beauty queens led by 2013 Miss International Bea Rose Santiago and Maggie Wilson-Consunji as special guests.

Charles Wu, country manager of Huawei’s business group, boasts that the Huawei Watch truly bridges the gap between fashion and technology.

“As part of our expanding line of premium wearable products, the Huawei Watch was designed and created to enhance and be part of the consumer’s everyday lives. It is our response to consumers requests who are looking for a smartwatch that combines timeless design and truly usable features," Wu said.

In his presentation, Huawei business head of tablets, mobile broadband and wearables Arturo Carandang Jr. said the circular watch features a 1.4-inch touch-sensitive AMOLED display, scratch-proof sapphire crystal lens, cold-forged stainless steel frame, and comes with a built-in heart rate monitor and 6-Axis motion sensors.

Made of more than 130 components, Carandang said the Huawei Watch has all the traditional elements of a classic watch, including a crown, frame and hinge built from high-quality and scratch resistant cold-forged stainless steel making it 40 percent harder.

The polished 42mm stainless steel body comes in at 11.3mm thick, which makes it slim and very comfortable to wear. The body of the watch is also both corrosion- and scratch-resistant. Unlike most regular watches, the Huawei Watch places its crown at the intuitive 2 o’clock press button, offering the highest levels of control and comfort to the user.

The watch works both on iOS and Android. Powered by Google’s proprietary Android Wear, Carandang said it can receive SMS, email, calendar, app, and phone call notifications.

Moreover, Carandang said the watch is compatible with smartphones running Android 4.3 or higher, and is powered by a Qualcomm 1.2GHz processor for optimal performance. It also includes 4GB of storage, 512MB of RAM and Bluetooth 4.1 support.

When paired with a smartphones, the watch enables a user to stay connected regardless of location, with instant notifications on incoming calls, texts, instant messages and emails.

The Bluetooth connectivity allows wireless headphone usage, and offline music download support. A user can play via voice commands by being able to search for destinations and navigate their way there using the same voice actions.

Aside from a fashion statement, the watch is also a gadget for fitness buffs. It features a heart rate monitor sensor, which can accurately measure heart rates. The sensor protrudes slightly for better skin contact and greater accuracy.

With its 6-Axis motion sensor, gyroscope and accelerometer the Huawei watch can detect and track, in real-time, if a user is walking, running, biking, hiking or sleeping. Specifically, users can monitor everything from the number of calories burned, to heart rate, climbing height, steps taken, and distance travelled.

The Huawei Watch Classic retails for P19,990, while Huawei Watch Active retails for P 23,990.

source: www.abs-cbnnews.com