Monday, January 11, 2016

Yellow Cab Pizza to open 15 stores in China

MANILA - Max's Group Inc. said its New York-inspired pizza concept, Yellow Cab Pizza, is set to expand into China.

Max's Group said it has signed a development agreement with ZhongFa Group to build at least 15 Yellow Cab Pizza stores in China within the next five years.

“We are thrilled with the opportunity of bringing our pizza to Beijing, Tianjin and parts of Hebei province. We share the excitement with our partner, the ZhongFa Group, to serve our food offerings to the Chinese,” said Max’s Group president and chief executive Robert Trota.

The deal with ZhongFa is the Max's first development agreement closed this year. Max's Group is on track with its plans to have at least 200 stores overseas by 2020.

“This is reflective of the strong interest in our brands. Last year, we were able to surpass targets in terms of signing up new markets abroad,” Trota said.

Currently, Yellow Cab operates a network of 118 branches including six franchised outlets in Qatar.