The acquisition of Art of Click, which specializes in mobile advertising, is seen to boost the development and expansion of Xurpas' existing consumer business, Xurpas told the stock exchange.
Art of Click has developed a platform that allows the optimal matching of advertisers and mobile publishers, Xurpas said.
"We believe that Art of Click is a perfect match for our mobile consumer services, and that growth prospect excites us," said Nix Nolledo, Xurpas chairman and chief executive.
Xurpas shares were up 1.004 percent to P14.08 on Thursday.
source: www.abs-cbnnews.com
