Sunday, February 26, 2017
Nokia 3310 returns with Snake, month-long battery
The original 3310 debuted in 2000, came with replaceable color back covers, and helped its 120 million of users kill time with games like Snake until it was discontinued in 2005.
Here's what we know so far about the new Nokia 3310. There is no word yet on local availability.
- It has a full color screen, a huge upgrade from the graphic LCD panel on its predecessor.
- It comes in four colors: a glossy red and yellow, and matte dark blue and gray.
- Snake is back, and it slithers on a more colorful maze.
- It has a camera and allows web browsing.
- It boasts of up to 22 hours talk time and "month-long" standby
- It will retail globally for 49 euros or roughly 2,600 pesos. The highest capacity iPhone 7 Plus, at around P55,000, is equivalent to at least 21 3310s.
Analysts said resurrecting the popular model was a clever way for HMD Global to relaunch Nokia's brand.
"HMD launched three new smartphones and an iconic mobile. It is a way to create a halo effect around the other models by reviving talk about the Nokia brand," said Thomas Husson, a mobile analyst at Forrester.
In addition to the new 3310, HMD presented three new smartphones, the Nokia 3, Nokia 5 and Nokia 6 which will sell for different prices.
The Nokia 6 was already available in China and will now go on sale globally.
"We think (Nokia) could take 5 percent of the global smartphone market by the end of 2019. But it needs to get big quick or it won't work," said CCS Insight's device specialist and chief of research, Ben Wood.
Nokia was the world's top mobile maker between 1998 and 2011 but was overtaken by South Korean rival Samsung after failing to respond to the rapid rise of smartphones.
Its telephone brand remains widely recognized, especially in developing markets.
Now a leading telecom equipment maker, Nokia sold its entire handset business to Microsoft Corp in 2014.
Last year HMD bought Microsoft Mobile's handset business and the right to use the Nokia brand.
Under the agreement, Nokia will receive royalty payments from HMD for sales of every Nokia branded mobile phone or tablet. -- with reports from Agence France-Presse