Wednesday, July 26, 2017

Digital marketing means immersive experiences, says DJ and entrepreneur

MANILA - A digital marketing agency needs to go beyond simply being online, according to DJ and entrepreneur Mikhail Schemm.

Mixing tangible experiences with online can create dramatic results, Schemm said in an interview with ANC's Cathy Yang on Tuesday on the sidelines of the "Forbes Under 30 Summit Asia".

Schemm, who is the co-founder and managing director of digital marketing agency "Third Culture Music + Media" narrated about how he combined sound, motion sensors, and huge LCD screens to create an immersive experience for people who then enthusiastically shared this on social media.

He said digital marketing is all about pushing the boundaries of what is possible through technology and creativity.