Saturday, July 15, 2017

H&M announces designer collaboration with Erdem

H&M's latest designer collaboration will be with London-based womenswear brand Erdem.

The campaign itself will be directed by Australian film director Baz Luhrmann ("The Great Gatsby," "Romeo + Juliet," "Moulin Rouge"), and will include menswear in the collection.

H&M's designer collection has been a much-anticipated yearly collaboration since 2004.

This year, after months of secrecy, the brand has officially released its statement and teaser campaign for the H&M X Erdem collection.

"I am so happy to collaborate with H&M and to explore my work in a whole new scale including a menswear collection, which I have never done," said Erdem. "It's also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time."

The H&M X Erdem collection is set to be released worldwide on November 2, 2017.