Wednesday, July 25, 2018

Oppo steps into Apple, Samsung price territory with Find X


MANILA -- Oppo unveiled in the Philippines late Tuesday its new flagship smartphone with retractable cameras, seeking to break out of the mid-range segment that it has dominated.

The front and rear stealth cameras slide out from the top of the Oppo Find X automatically, eliminating the need for a notch and giving the phone a nearly 94 percent screen-to-body ratio.

At P49,999, the Find X is pricier than Huawei's P20 Pro, slightly cheaper than the Samsung Galaxy S9+ and nearly P15,000 less expensive compared to Apple's iPhone X.

"We are now competing with bigger brands, we are not just playing around with a single band of price range," said Oppo Philippines public relations manager Eason De Guzman.

Oppo is one of 2 smartphone manufacturers to eliminate the screen notch with a retractable camera, aside from Vivo, with the Nex S.

"You’re not always using your camera, that’s why with Find X we were able to innovate to have a bigger screen with the same size of other smartphones by hiding the camera," De Guzman said.

Betting further on raising the value of its brand, Oppo is also releasing a Lamborghini edition of the Find X, built with carbon fiber used in sports cars.

Huawei last March unveiled a Porsche-branded Mate RS, aside from its long-running partnership with German camera maker Leica.

The Oppo Find X runs on Android 8.1, overlaid with its ColorOS 5.1. It has a Qualcomm Snapdragon 845 processor with 8GB of RAM and 256GB of storage.

The Find X, with artificial intelligence, can open apps in less than 1 second or 44 percent faster compared to other phones, De Guzman said.

"It preloads the app faster before you actually open it. It’s actually part of machine learning because the more you use the phone, the more it learns what application you use the most," he said.

The Find X has a 6.4-inch screen and a 3,730 mAh battery than can charge from zero to 70 percent in half an hour, he said.

It will be available from August 11 in “Bordeaux Red” and “Glacier Blue" colors.

source: news.abs-cbn.com