MANILA, Philippines — At Sony’s launch of gadgets for the summer season on Tuesday, one line of products was conspicuously absent from the bevy of electronic devices presented to the local press: the Japanese brand’s smartphone products, which have recently folded back to the parent company.
But Takao Kuroda, president and managing director of Sony Philippines, saw nothing unusual with the absence of smartphones at its summer catalog, which has become a prominent part of its seasonal launches.
“We always show our sister companies’ products whenever we have an event or a catalog. We also invite them to sell during these events,” Kuroda told a group of reporters at the sidelines of the summer gadgets launch.
“But [they are not here] maybe because of the timing of the product launch,” the executive surmised. “At this moment, Sony Mobile Communications Philippines is preparing to launch new products, so that catalog is [still on hold].”
Sony Mobile Communications Philippines, Kuroda said, would be the new name of what used to be Sony Ericsson Philippines after the Japanese brand bought the 50-percent stake of Ericsson in their decade-old joint venture last year.
Kuroda, however, clarified that no formal restructuring of the mobile company would take place “as of now,” stressing that the only change that would occur would be in the name of the company and that they would continue to operate independently of the local subsidiary.
“Basically, Sony Mobile Communications would be the same as Sony Computer Entertainment, which is handling the PlayStation products here. They are basically different entities,” he said. “Sony Philippines is currently taking care of our audio-visual and IT business right now.”
Having full ownership of Sony’s mobile unit would allow the company to formulate its four-screen strategy, Kuroda said, which involves TVs, laptops, tablets and smartphones.
“Depending on the country, we can decide on how we can make the collaboration between Sony Mobile Communications and Sony Philippines possible,” he added.
Before the deal was closed, Sony Ericsson closed 2011 with a 15.7-percent year-on-year sales loss, which was affected by unstable economic situations in the West as well as the natural disasters that plagued Japan and Thailand, two major supply chain components of the Japanese brand.
Sony Mobile Communications Philippines, meanwhile, is prepping for the launch of the Sony Xperia S, the first smartphone to be purely branded as Sony’s.
The Xperia S will feature a 4.3-inch LED-backlit capacitive touchscreen with display powered by Sony Mobile BRAVIA engine.
Its Android 2.3 Gingerbread operating system will be powered by a 1.5GHz Qualcomm MSM8260 Snapdragon processor, and will feature a micro-HDMI port for displaying high-definition videos to an external monitor.
Sony’s next-generation smartphone will have a price tag of P27,990 upon launch, which is expected to come “soon,” according to executives. View our unboxing of the Sony Xperia S here.
At Thursday’s event, Sony gave a peek at some of its products that will be launching in the next two months, including a new Cybershot digital camera with 20x optical zoom; a prosumer micro four-thirds mirrorless camera with interchangeable lens; a compact handycam with a built-in projector; and a Walkman-series portable media player powered by the Android mobile operating system.
source: interaksyon.com
Showing posts with label Electronic Device. Show all posts
Showing posts with label Electronic Device. Show all posts
Tuesday, March 20, 2012
Tuesday, August 16, 2011
Apple patents hint at solar-powered, smudge-free devices
At least two new patents have emerged that may allow Apple Inc.’s iPhone and iPad devices to use solar energy and keep away fingerprint smudges, a site following Apple Inc.’s patents disclosed this week.
Patently Apple also bared a patent for an antenna clip design that suggests it may be used in an “iPhone-nano-like device."
“The last patent is very interesting as well as it covers a new iPhone related antenna clip for use with an all-metal embodiment. The patent states that the patent figure is an exploded view of the device which could suggest that the antenna clip could one day be a part of an iPhone-nano-like device. Time will tell if this idea will ever fly, but it’s definitely one to keep an eye out for going forward," it said.
It added the Apple patent applications surfaced at the US Patent and Trademark Office recently.
Antenna clip
Patently Apple said the patent for an antenna clip addresses the problem of radio interference for devices with a “significant" metal housing.
The antenna is “coupled to the attachment member" and “communicatively coupled to the operative circuitry" to enable the electronic device to communicate wirelessly.
Another form may be an attachment clip moveably coupled to the metal housing, and an antenna is located on the attachment clip.
A conduit communicatively couples the radio frequency (RF) component and the antenna.
Yet another embodiment may take the form of a method of manufacturing a metallic, small form factor electronic device.
The method includes milling a metal housing and a metal attachment member. A portion of the attachment member is relief cut and filled with an RF transparent material.
An antenna is positioned in the relief cut portion of the attachment member. Components are secured within the metal housing, a conduit connection is provided external to the housing that is communicatively coupled to an RF component in the metal housing and the housing is sealed.
The method includes communicatively coupling the antenna and the conduit and coupling the metal housing and the metal attachment member using a hinge pin.
“Apple states that the invention could apply to their iPod family (MP3 players), a radio, an audio/video recorder, a mobile telephone, personal digital assistant, tablet computing device, or other similar device," Patently Apple said.
Solar power
A second patent application involves using solar power for portable devices ranging from the iPod to the MacBook Pro.
It suggested the use of solar cell panels for media players and a new power adapter that will use solar energy.
* fighting finger oils
The third patent application involves applying an oleophobic coating to the surface of a material.
It uses a direct liquid application in a Physical Vapor Deposition (“PVD") chamber to apply the coating to the material.
“One way to limit the amount of oils and particles deposited on the surface of portable devices is to apply an oleophobic treatment to the surface. However, this approach could be difficult to accomplish," it said.
Apple said that to prevent the deposition of oils on an electronic device surface, an oleophobic ingredient could be bonded to the electronic device surface.
The oleophobic ingredient could be provided as part of a raw liquid material in one or more concentrations.
So as to avoid adverse reactions due to exposure to air, heat, or humidity, the raw liquid material can be placed in a bottle purged with an inert gas during the manufacturing process.
The bottle could be placed in a liquid supply system having a mechanism for controlling the amount of raw liquid material that passes through the liquid supply system.
“Upon reaching the vaporizing unit, the liquid could be vaporized and the oleophobic ingredient within the liquid can then be deposited on the electronic device component surface. As the liquid supply is drained from the bottle, additional inert gas is supplied in its place to further prevent contamination," Apple Insider said. — TJD, GMA News
source: gmanews.tv
Patently Apple also bared a patent for an antenna clip design that suggests it may be used in an “iPhone-nano-like device."
“The last patent is very interesting as well as it covers a new iPhone related antenna clip for use with an all-metal embodiment. The patent states that the patent figure is an exploded view of the device which could suggest that the antenna clip could one day be a part of an iPhone-nano-like device. Time will tell if this idea will ever fly, but it’s definitely one to keep an eye out for going forward," it said.
It added the Apple patent applications surfaced at the US Patent and Trademark Office recently.
Antenna clip
Patently Apple said the patent for an antenna clip addresses the problem of radio interference for devices with a “significant" metal housing.
The antenna is “coupled to the attachment member" and “communicatively coupled to the operative circuitry" to enable the electronic device to communicate wirelessly.
Another form may be an attachment clip moveably coupled to the metal housing, and an antenna is located on the attachment clip.
A conduit communicatively couples the radio frequency (RF) component and the antenna.
Yet another embodiment may take the form of a method of manufacturing a metallic, small form factor electronic device.
The method includes milling a metal housing and a metal attachment member. A portion of the attachment member is relief cut and filled with an RF transparent material.
An antenna is positioned in the relief cut portion of the attachment member. Components are secured within the metal housing, a conduit connection is provided external to the housing that is communicatively coupled to an RF component in the metal housing and the housing is sealed.
The method includes communicatively coupling the antenna and the conduit and coupling the metal housing and the metal attachment member using a hinge pin.
“Apple states that the invention could apply to their iPod family (MP3 players), a radio, an audio/video recorder, a mobile telephone, personal digital assistant, tablet computing device, or other similar device," Patently Apple said.
Solar power
A second patent application involves using solar power for portable devices ranging from the iPod to the MacBook Pro.
It suggested the use of solar cell panels for media players and a new power adapter that will use solar energy.
* fighting finger oils
The third patent application involves applying an oleophobic coating to the surface of a material.
It uses a direct liquid application in a Physical Vapor Deposition (“PVD") chamber to apply the coating to the material.
“One way to limit the amount of oils and particles deposited on the surface of portable devices is to apply an oleophobic treatment to the surface. However, this approach could be difficult to accomplish," it said.
Apple said that to prevent the deposition of oils on an electronic device surface, an oleophobic ingredient could be bonded to the electronic device surface.
The oleophobic ingredient could be provided as part of a raw liquid material in one or more concentrations.
So as to avoid adverse reactions due to exposure to air, heat, or humidity, the raw liquid material can be placed in a bottle purged with an inert gas during the manufacturing process.
The bottle could be placed in a liquid supply system having a mechanism for controlling the amount of raw liquid material that passes through the liquid supply system.
“Upon reaching the vaporizing unit, the liquid could be vaporized and the oleophobic ingredient within the liquid can then be deposited on the electronic device component surface. As the liquid supply is drained from the bottle, additional inert gas is supplied in its place to further prevent contamination," Apple Insider said. — TJD, GMA News
source: gmanews.tv
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