Lazada ramps up operations for Christmas season, 'online revolution'

MANILA - For Lazada, fashion, health and beauty, baby products and electronics are among the most sought after goods today from the 29 million products available online, its chief said Monday.

Lazada CEO Inanc Balci he himself said, he bought six months worth of toiletries including shampoo and tootppaste to take advantage of the ongoing 'online revolution.'

The e-commerce platform offers up to 95 percent discount during the promotion happening from Dec. 7 to Dec. 12, 2017. To keep up with the demand, the platform prepares three months in advance.

"We have 24/7 staff during the year, I think they go as much as 10x for certain divisions of the company, for example call center gets really big, warehouse it gets really really busy," Lazada CEO Inanc Balci told ANC's The Boss.

The Lazada founder banks on the country's potential to dominate the global e-commerce stage despite challenges when it comes to Internet connectivity.

"When you look a Philippines several years ago, its the biggest SMS capital, today, the social media capital, Philippines is number on in terms of Facebook penetration in the world, tomorrow it will be the e-commerce capital of the world in 5 to 10 years," he added.

With 10 million e-commerce users in the country, Lazada remains optimistic despite the expected decrease in sales after the holidays.

"It doesn’t die down but it goes to normal level, e-commerce industry is a multi-billion dollar industry in the Philippines anyways on the normal days," Balci said.

To drive the country's global e-commerce potential, Balci said, payment and banking system, fintechs, and logistics should be improved.

Next year, Lazada will open a warehouse in Mindanao to optimize operations in the region. Lazada, 
Balci said, is unfazed with the region's political unrest.

"It didn’t hinder, what we do is, we don’t see it as a business opportunity but as something that we have to give back," Balci said.

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source: news.abs-cbn.com

Lazada sells 120,000 items amid online sale

MANILA - Lazada Philippines said it sold around 120,000 items to its Filipino customers after launching its "Online Revolution" sale on Wednesday, November 11.

The firm said it already exceeded its online sales records, with its sales increasing six times its October average.

Lazada Philippines posted the best uptake among all Southeast Asian countries where the online shopping site operates, namely Malaysia, Indonesia, Thailand, Singapore, and Vietnam.

Over 5,000 units of smartphones were sold on Wednesday alone driven by discounted models of ASUS, Alcatel, Lenovo, and Cherry Mobile.

Lazada.com.ph registered 2.4 million visits on Wednesday, with 70 percent of total orders coming from areas outside of the National Capital Region.

Inanc Balci, Lazada co-founder and chief executive, earlier said the company is planning to open more hubs next year to cater to online shoppers outside Metro Manila.

"The orders are quite distributed evenly across the Philippines, we are not targeting Metro Manila only. Lazada is targeting everywhere," he said.

Lazada said around 60 percent of the orders on November 11 came from shoppers using mobile devices. Its mobile app was also downloaded over three times more on November 11 compared to its average downloads in October.

The online sale will be held from November 11 to December 12.

Lazada offers about a million products ranging from fashion items to appliances to mobile gadgets.

From November 13-18, the company will hold a "fashion week" to sell marked down items from brands such as Nike, Forever 21, and Calvin Klein, among others.

November 19-25 features the "beauty and family week"; "tech week" from November 26-December 2; and "lifestyle week" from December 3-9.

A "Grand Christmas Sale" will be held from December 10 to 12.

source: www.abs-cbnnews.com

18 days to Christmas: Lazada holds big online sale

MANILA -- Lazada Philippines will hold the much-awaited online shopping extravaganza on December 12 highlighted by huge discounts, mind-blowing deals, and incredible brand partnerships all happening as early as 12 a.m. of December 12 in the Lazada Online Revolution.

Night owls can log on in the early hours for special night promotions only available between 12 midnight and 8 a.m., while shoppers can take advantage of killer deals and unbeatable hourly flash sales from 8 a.m. to 11:59 p.m.

Shoppers can find the things they want from mobile phones, tablets, gadgets and appliances to fashion, household goods, toys, and sports equipment and enjoy more than 80 percent discount on select best-selling items.

Inanc Balci, co-founder and chief executive officer of Lazada Philippines, said the event was inspired by its highly successful November online event.

“We kicked off the month-long Online Revolution sale in November but the best is yet to come. With 24 hours of unbeatable deals on 12 December, consumers are in for an unforgettable shopping experience,” Balci said.

Balci said they expect a bigger shopping online crowd during the holiday season, as consumers want to beat crowds, queues and the inconvenience of shopping in malls and busy shopping districts. With a wide range of product offerings all under one digital roof, consumers can shop effortlessly at Lazada without having to leave their home.

To join the shopping frenzy, simply log into www.lazada.com.ph/Online-Revolution to get the best deals of the year and subscribe to its Facebook Fan page.

source: www.abs-cbnnews.com