Showing posts with label Macintosh. Show all posts
Showing posts with label Macintosh. Show all posts

Wednesday, February 8, 2017

Apple channels Steve Jobs with 'spaceship' campus


SAN FRANCISCO - Inside the original Macintosh computer, Apple co-founder Steve Jobs inscribed the signatures of his team, revealing his deep concern for even the hidden features of his products.

His last work – Apple Inc's \sprawling new headquarters in Cupertino, Calif. - will be a fitting tribute: a futuristic campus built with astonishing attention to detail. From the arrangement of electrical wiring to the finish of a hidden pipe, no aspect of the 2.8 million-square-foot main building has been too small to attract scrutiny.

But constructing a building as flawless as a hand-held device is no easy feat, according to interviews with nearly two dozen current and former workers on the project, most of whom would not be named because they signed non-disclosure agreements.

Since Apple unveiled its plans in 2011, the move-in date has slowly receded: Jobs' initial projection was 2015, but this spring now seems most likely, according to people involved in the project. A lengthy approval process with the city contributed to the delay.

Apple has not revealed the total price tag, but former project managers estimate it at about $5 billion - a figure CEO Tim Cook did not dispute in a 2015 TV interview. More than $1 billion was allocated for the interior of the main building alone, according to a former construction manager.

For all the time and money sunk into the project, some in the architecture community question whether Apple has focused on the right ends. The campus is something of an exception to the trend of radically open offices aimed at fostering collaboration, said Louise Mozingo, a professor and chair of the Department of Landscape Architecture and Environmental Planning at U.C. Berkeley. Its central office building – a massive ring of glass frequently likened to a spaceship – could be a challenge just to navigate, she noted.

"It's not about maximizing the productivity of the office space, it's about creating a symbolic center for this global company," she said. “They are creating an icon.”

An Apple spokeswoman declined to comment for this story.

WORLD'S LARGEST PIECE OF CURVED GLASS

Tech companies have long favored generic office parks, which allow them to lease and shed space through booms and busts. Jobs’ unveiling of what's formally known as Apple Campus 2, months before his death, marked a new chapter in Silicon Valley architecture.

When completed, the campus will house up to 14,200 employees, according to the 2013 project description. The main building – which boasts the world's largest piece of curved glass – will be surrounded by a lush canopy of thousands of trees. Little remains from the cement-laden campus Apple acquired from Hewlett-Packard, though the iPhone maker preserved a century-old barn that remained intact as the land passed from tech giant to tech giant.

But what was most striking to those who worked on the project was Apple managers' insistence on treating the construction of the vast complex the same way they approach the design of pocket-sized electronics.

Apple's in-house construction team enforced many rules: No vents or pipes could be reflected in the glass. Guidelines for the special wood used frequently throughout the building ran to some 30 pages.

Tolerances, the distance materials may deviate from desired measurements, were a particular focus. On many projects, the standard is 1/8 of an inch at best; Apple often demanded far less, even for hidden surfaces.

The company's keen design sense enhanced the project, but its expectations sometimes clashed with construction realities, a former architect said.

"With phones, you can build to very, very minute tolerances," he said. "You would never design to that level of tolerance on a building. Your doors would jam."

The project, which generated about 13,000 full-time construction jobs, took a toll on contractors. The original general contractors, Skanska USA and DPR Construction, left after work began, which construction experts called a rare development for a project of such scale. The reasons for the departures are unclear, and neither Apple nor the firms would comment.

FAITHFUL TO DESIGN PRINCIPLES

Apple's novel approach to the building took many forms. Architect German de la Torre, who worked on the project, found many of the proportions - such as the curve of a rounded corner - came from Apple's products. The elevator buttons struck some workers as resembling the iPhone's home button; one former manager even likened the toilet's sleek design to the device.

But de la Torre ultimately saw that Apple executives were not trying to evoke the iPhone per se, but rather following something akin to the Platonic ideal of form and dimension.

"They have arrived at design principles somehow through many years of experimentation, and they are faithful to those principles," de la Torre said.

Fanatical attention to detail is a key tenet. Early in construction, Apple managers told the construction team that the ceiling - composed of large panels of polished concrete - should be immaculate inside and out, just as the inside of the iPhone’s audio jack is a finished product, a former construction manager recalled.

Thus, each of the thousands of ceiling panels had to win approval from both Apple's in-house team and the general contractor, once at the shop and then again at the construction site.

"The things you can’t see, they all mattered to Apple,” the former construction manager said.

One of the most vexing features was the doorways, which Apple wanted to be perfectly flat, with no threshold. The construction team pushed back, but Apple held firm.

The rationale? If engineers had to adjust their gait while entering the building, they risked distraction from their work, according to a former construction manager.

“We spent months trying not to do that because that’s time, money and stuff that’s never been done before,” the former construction manager said.

Time and time again, Apple managers spent months perfecting minute features, creating a domino effect that set back other parts of the project, former construction managers say.

Signage required a delicate balancing act: Apple wanted all signs to reflect its sleek, minimalist aesthetic, but the fire department needed to ensure the building could be swiftly navigated in an emergency.

Dirk Mattern, a retired deputy fire chief who is representing the Santa Clara County Fire Department on the project, estimated he attended 15 meetings that touched on the topic.

"I’ve never spent so much time on signage," he said.

LIKE A PAINTING

When Apple tapped general contractors Holder Construction and Rudolph & Sletten to finish the main building in 2015, one of the first orders of business was finalizing a door handle for conference rooms and offices.

After months of back and forth, construction workers presented their work to a manager from Apple’s in-house team, who turned the sample over and over in his hands. Finally, he said he felt a faint bump.

The construction team double-checked the measurements, unable to find any imperfections – down to the nanometer. Still, Apple insisted on another version.

The construction manager who was so intimately involved in the door handle did not see its completion. Down to his last day, Apple was still fiddling with the design - after a year and a half of debate.

When construction wraps, the only fingerprints on the site will be Jobs'. Workers often had to wear gloves to avoid marring the delicate materials, said Brett Davis, regional director of the District Council 16 union for painters and related crafts.

"It's like a painting that you don't want to touch," he said. "It's definitely going to be something to see, if they let you in."

source: news.abs-cbn.com

Sunday, October 5, 2014

Apple plans iPad event on Oct. 16: report


SAN FRANCISCO - On the heels of a major launch of large-screen iPhones, Apple has scheduled an October 16 event to update its iPad line, technology news website Re/code reported Friday.

The event also will include a look at next-generation software for powering Macintosh computers, Re/code said, citing unnamed sources.

The gathering is to take place in an auditorium at Apple's headquarters in the California city of Cupertino, according to the report.

Apple did not reply to an AFP request for comment.

If the report is on target, the iPad event will take place a day before Apple begins selling its latest iPhones in China.

Apple launched the large-screen iPhone 6 and iPhone 6 Plus on September 19 and has rolled the smartphones out to an array of countries, but not China where it took some time to clear licensing hurdles.

Apple's revenue in Greater China -- which includes Hong Kong and Taiwan -- is second only to the United States, and chief executive Tim Cook has said he expects it to become the company's biggest market in time.

Apple, which popularized tablets with its iPad, remained the largest single global vendor in the second quarter but its market share fell to 26.9 percent from 33 percent last year, as Android makers boosted their share, according to the research firm IDC.

- iPhone 6 sales soar -

The first day of global sales for the phones was a huge success, with Apple breaking its sales record for an opening weekend of a new iPhone model, delivering 10 million in three days and boasting it could have sold more if it had them.

Both new iPhones have larger screens as Apple catches up with the "phablet" trend pioneered by competitors such as Samsung, which has had success with its Galaxy Note series.

The iPhone 6 has a screen of 4.7 inches and the 6 Plus is 5.5 inches, reflecting a growing preference for big screens on smartphones.

Main rival Samsung has long had a range of larger handsets, which are popular in Asia.

Apple made a rare apology last week for a software bug in a freshly released version of iOS mobile operating system that saw iPhone users lose service, and sought to quell a storm over reports that its new handsets are susceptible to bending.

Apple downplayed reports on bending of its newly released oversize iPhone -- one analyst described the damaging claims as "a black eye" for Apple --- saying it had only received nine complaints about the matter.

The statement said that "with normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus."

Apple released fully updated iOS 8.0.2 software to fix trouble with the original version of the mobile operating system for its gadgets.

source: www.abs-cbnnews.com

Friday, February 17, 2012

Apple brings iPad features to the Mac


SAN FRANCISCO —Apple released a preview version of its new Macintosh operating system on Thursday, bringing some features of the iPad to the personal computer.

The Cupertino, California-based company said the updated operating system, called Mountain Lion, will be available to Macintosh developers immediately and Mac owners can upgrade to the new software in late summer.

Apple said Mountain Lion includes a new Messages application which replaces iChat and allows a user to send unlimited messages, photos and video from a Mac to another Mac or a device running iOS software such as the iPad or iPhone.

It also includes integration with Twitter allowing users to sign in and tweet directly from Safari, Photo Booth and third-party applications.

Game Center allows for live multiplayer games to be played across iPhone, iPad or iPod Touch devices while with AirPlay Mirroring, a Mac user can wirelessly send video from a Mac to an HDTV using Apple TV.

Mountain Lion is the first Mac operating system built with the Internet “cloud” in mind, Apple said.

“More than 100 million users have iCloud accounts, and Mountain Lion makes it easier than ever to set up iCloud and access documents across your devices,” it said.

Mountain Lion entices users into iCloud, which Apple chief executive Tim Cook this week described as one of the “profound changes” people will one day talk about with their grandchildren.

“If you dial back 10 to 12 years, Steve (Jobs) announced a strategy for Apple that positions the Mac or PC at the hub of everyone’s life,” Cook said Tuesday at a Goldman Sachs technology conference in San Francisco.

“iCloud turns that on its head,” he said. “It recognizes that, across that decade, you and I live off multiple devices.”

A new security feature called Gatekeeper protects Macs against malicious software by giving users control over what applications can be installed and downloaded, Apple said.

Cook, in an interview with The Wall Street Journal, said the new Macintosh operating system takes advantage of features popular on the iPad and iPhone.

“We see that people are in love with a lot of apps and functionality here,” Cook said of the iPhone. “Anywhere where that makes sense, we are going to move that over to Mac.”

Apple sold a record 5.2 million Macs last quarter.

In a nod to the booming China market, Mountain Lion boasts features tailored for Chinese users, giving them the option of using Baidu search in the Safari browser or uploading video directly to China websites Youku or Tudou.

Sales of Macintosh computers in China more than doubled last year, Cook said. “Not on a big base, but 100 percent is still good,” he said. “China is a big focus for us.”

Macintosh computers have benefited from a “halo effect” that started with the success of culture-changing iPod players introduced in 2001 and which has continued with iPhones and iPads, according to Cook.

“The world changed for us in many ways when the iPhone launched,” Cook said, explaining that the hit smartphones brought the California company to the attention of millions of people around the world who “had never met Apple.”

“You can definitely see a synergistic effect of these products,” he said.

The iPad is eating into desktop computer sales in what late Apple co-founder Steve Jobs branded the “post-PC era” but is taking a bigger bite out of sales of machines powered by Microsoft’s Windows software, according to Cook.

“I do believe the iPad is cannibalizing some Mac, but it is cannibalizing more Windows PC,” Cook said at the conference.

“The way we see cannibalization is we prefer to do it rather than have somebody else do it,” he said. “It doesn’t mean the PC is going to die; I think the Mac can still grow.”

source: japantoday.com