Google Inc. deal talks to buy ITA Software, an airline IT and services provider, has travel executives worried that the GIANT search engine could use and apply too much power in their industry.Google, ITA Software and presumably continue negotiations on the price, are emanating competition and probably the fate of the airline reservation ITA feed supplement business, shifting alliances have emerged with the idea of grabbing ITA Software eccentric, as well as Google's hands, Boston.com reports.
