Thursday, August 29, 2013

US sports bar chain to open in PH


MANILA, Philippines - Buffalo Wild Wings Inc. will enter the Philippines later this year as they agreed terms with a local restaurant operator, marking their first foray in Asia.

The Minneapolis-based sports bar signed with The Bistro Group, whose local operations include Italianni's, TGI Friday's and Bulgogi Brothers, to start construction on branches in Makati and Manila.

"We are thrilled to continue our international expansion to the Philippines with The Bistro Group, and bring our wings, beer and exciting sports experience to even more guests across the globe," said Sally Smith, chief operating officer and president of Buffalo Wild Wings.

"The Philippines has passionate sports fans, who we believe will love the great atmosphere at Buffalo Wild Wings, as well as enjoy a menu filled with our classic hot fresh wings, and local favorites," she added.

Matt Brokl, vice president of international development at Buffalo Wild Wings, felt that the Philippines was the "natural choice" in Asia, considering it to be among the fastest growing economies in the region.

"The economy is growing faster than China`s and with an expanding middle class, there is a lot of enthusiasm for casual dining. The exciting sports atmosphere of the restaurant will fit perfectly with sports fans in the Philippines," Brokl said.

Buffalo Wild Wings Inc. has more than 940 branches in the US, and has recently expanded internationally with 13 branches in Canada and the announcement of plans in Mexico and the Middle East.

source: www.abs-cbnnews.com