MANILA – A 41-megapixel camera is one of the defining features of the newest smartphone of Nokia, which the company officially launched in the Philippines on Tuesday.
The Lumia 1020 is Nokia’s reaction to the growing number of consumers who rely on their smartphones to capture photos and upload them on social networking sites such as Facebook.
Gary Chan, Nokia’s head of marketing for Pan Asia, noted that 1.5 billion photos are being taken using a phone every day, with 600 million of them shared online.
“People recognize that while you may not have your camera with you all the time, you have your phone with you all the time,” he said during the Philippine launch of the Lumia 1020 at the Ayala Museum in Makati. “Our demands for what we want to get out of our phones keep increasing in terms of its power, its clarity, its revolution and experiences.”
“People are actually starting to wonder: should I actually bring a separate camera with me when I go out?” he added, citing the phone’s DSLR-like features such as manual adjustments of focus, ISO, shutter speed, white balance and exposure.
Chan stressed that the 41-megapixel camera in Lumia 1020 is different from that of Nokia’s older products, the 808 Pureview, saying that the former is a “second-generation sensor” which is more sensitive.
And unlike the Lumia 920, the new phone has a brand new AMOLED screen that makes colors even more vivid, he said. It is also 30 grams lighter.
The Lumia 1020, which comes in yellow, black and white, will be available in Nokia Stores and authorized retailers at P35,650 starting October 11.
Nokia Philippines manager Karel Holub said the price includes a free camera grip worth P4,000 so the phone can easily be attached to a standard camera tripod.
Holub said the price, while quite high for most Filipinos, is a great deal since buying a DLSR, a smartphone and an HD camera would cost more than P30,000 each.
‘Back is the new front’
While it follows the design of other Lumia smartphones, the Lumia 1020 stands out because of its “bump” on the back which, Chan said, “is where all the camera optics is contained.”
Aside from the 41-megapixel sensor, the Lumia 1020 features Zeiss optics, six lenses, optical image stabilization, a Xenon flash and an LED flash.
“With Lumia 1020, the back is the new front. This is going to be absolutely polarizing,” Chan said. “A lot of magic happens inside this bump.”
The Lumia 1020 also boasts of a “reinvented zoom,” with the camera simultaneously taking a 38-megapixel image that can be cropped in many different ways to tell a story, and a five-megapixel photo that can be easily shared on social media sites.
The Windows 8 smartphone also has a Nokia Pro Camera feature, which teaches users how to maximize the features of the Lumia 1020 camera.
Citing the company’s innovations through the years, Chan said imaging has always been in Nokia’s DNA.
“Ten years ago, we put out the Nokia 7650. It was the first time that we combined a phone with a camera," he said. “But we did not stop there, we continued to innovate.”
Here’s a look at the Lumia 1020’s key features, as provided by Nokia:
Operating system: Windows Phone 8
Processor: 1.5 GHz dual-core Snapdragon S4
Memory: 2 GB RAM, 32 GB internal user memory; 7 GB SkyDrive cloud storage
Camera: PureView 41 MP sensor with optical image stabilization, backside-illuminated image sensor, six-lens Zeiss optics, high resolution zoom 3x, autofocus, Xenon flash, LED for video, 1080p video at 30 fps. Includes Nokia Pro Camera app and Nokia Smart Camera app. Secondary camera: HD 1.2 MP wide angle
Display: 4.5” AMOLED WXGA (1280 x 768), 2.5D sculptured Corning Gorilla Glass 3, PureMotion HD+, Clear Black, high brightness mode, sunlight readability, Super Sensitive Touch for nail and glove usage, Nokia Glance Screen
Size: 130.4 x 71.4 x 10.4 mm. Weight: 158 g
Connectivity: USB 2.0, BT 3.0, NFC with SIM-based security, WLAN a/b/g/n, A-GPS and Glonass, 3.5 mm audio connector
Battery: 2000 mAh battery, wireless charging supported via accessory cover
Audio: IHF speakers, two microphones, Nokia Rich Recording, HD voice compliant, 3.5. mm AV connector
Maximum talk time (3G): 13.3 hours
Standby time: 16 days
Video playback time: 6.8 hours
Music playback time: 63 hours
source: www.abs-cbnnews.com
