Each branch will give away 1,000 free McMuffins – or a total of around 320,000 – to customers on a first-come, first-served basis starting at 6 a.m. on March 17. These will be available for dine-in, take-out or drive-thru.
The event will coincide with similar promos in McDonald’s branches in Asia Pacific, Middle East and Africa.
“We were so encouraged by our customers’ resounding response in the region last year, we are bringing back National Breakfast Day to remind people about waking up to better mornings with breakfast,” said Andrew Hipsley, chief brand officer of McDonald’s for Asia Pacific, Middle East and Africa.
“Breakfast is a significant business for McDonald’s. And we know the convenience of a hot McMuffin on-the-go makes breakfast so much accessible for people who are often caught up in the morning rush,” Hipsley added.
The McMuffin comes in egg and sausage variants. Here in the Philippines, McDonald’s Philippines also serves local items such as the ham pan de sal and longganisa with rice.
The first National Breakfast Day was held in the country on March 18, 2013.
source: www.abs-cbnnews.com
