The new game, Fast or Fail, which also celebrates adidas' new boot adizero f50 boot, has a fairly simple premise: run as fast as you can because "only the fastest goes to Rio."
Playable on both desktop and phone browsers, the online game tests a player's ability to emulate Messi's often hailed dribbling skills, skipping past defenders en route to goal.
Those able to do so will get a chance to win a trip to Rio de Janerio, Brazil, where the 2014 FIFA World Cup is scheduled to be held starting June 12.
The game has a catch, however. It relies heavily on social media buzz from one's location -- from both Twitter and Facebook --meaning the more tweets and posts about the Argentinian, the faster he goes in-game and the more chances to win the competition.
Currently, the top spot is occupied by user sourish g. from India, which boasts a record time of 2 minutes and 41 seconds.
The winner gets two tickets, as well as travel and accommodations, to the first Argentina game of this year's World Cup against Bosnia-Herzegovina on June 15.
The Fast or Fail game can be played and downloaded on www.adidas.com/fastorfail. A full list of terms and conditions can also be found on the site.
For further information follow www.facebook.com/teammessi or join the conversation on twitter @teammessi.
source: www.abs-cbnnews.com
