Facebook Inc’s Instagram will now let U.S. users to shop products directly from the photo sharing app by adding a ‘checkout’ feature on items tagged for sale, the company said on Tuesday.
The move is in line with Facebook’s plan to monetize higher-growth units like Instagram, especially as the company’s centerpiece product, News Feed, struggles to generate fresh interest.
Instagram said it has partnered with more than 20 brands, including Adidas and H&M, on the new feature.
The photo-sharing app has more than 130 million people tapping to reveal product tags in shopping posts every month, up from 90 million in September, it said.
source: news.abs-cbn.com