Showing posts with label Entrepreneurship. Show all posts
Showing posts with label Entrepreneurship. Show all posts

Sunday, October 4, 2015

5 'golden rules' in franchising


MANILA - You dream of getting into business. You're waiting for a big break to finally say to yourself and others that you are an entrepreneur. But before further jumping and investing, better be sure that you have read these five steps, as I will always share with readers to remember the acronym IFBI or Investigate First Before Investing.

"Buyers beware!" Or better yet, "franchisees beware!" Since franchising became popular in the Philippines, the failure rate has doubled from only 6 percent in 1995 to about 12 percent today, indicating that potential investors must do their homework well before signing an agreement.

I’ve had over 20 years of experience in franchising myself, and I’ve discovered a set of “golden rules” that entrepreneurs can use when evaluating a franchiser or franchise business. I’ve used these rules to advise numerous franchise applicants and these guidelines have proven effective both in the local and international scene.

BELIEVE IN THE BUSINESS CONCEPT

Look closely at the business concept. If you believe in it, you’ll be able to overcome the challenges of operating the franchise branch and motivate you to manage the business yourself.

To know whether you’ll like the concept, visit the branches. Be a customer not once, but many times. While you do this visit, ask yourself whether you want to do this particular business. Will you be happy and proud of it? Will you not hesitate to do any of the tasks you see being done? Do you foresee a good future for the business concept? Positive answers to these questions will be necessary for you to continue with the application process.

Years ago, my wife Lyndah and I met a couple who wanted to franchise a business. They agreed to look at various concepts available and as soon as they picked one, they visited its store for three months. They observed and studied all aspects of its operations from a customer’s point of view. By doing this, they learned it was indeed the business they would be happy to do. They applied and were eventually granted a franchise.

Even as franchisees, they were often times mistaken as manager or busboys as they would wait on tables or sweep the floor. But their hard work and confidence in their chosen franchise concept would pay off handsomely; recently they opened another branch, their third in three years.

GET TO KNOW YOUR FRANCHISER

Prospective franchiser evaluates you, do your own qualifying process as well. Insist you meet the franchiser face-to-face despite the presence of employees in the franchise organization. Be sensitive to the feelings you have of the person in front of you. Can you have a relationship with him for the term of the franchise?

Remember, franchising is more than a contractual relationship; it is a personal relationship between you and the franchiser. Your positive feelings should encourage you to continue on or stop when you have negative feelings.

Granting you decide to pursue the application, get more information about the franchiser, his business track record, and his commitment to pursue the growth of the business concept, his ability to retain people and how other business people view him.

TALK TO EXISTING FRANCHISEES


Request from the prospective franchisor a list of existing franchisees, and distance yourself from one who’s not willing to do this. He may be hiding something--like unhappy franchisees, for instance.

A good franchiser will allow applications to talk to existing franchisees. Visit the branches and inform the franchisee you are an applicant. Normally, they would share with you their experiences. Ask what process they went through to get the franchise. Are they happy with it and with the support services provided by the franchisers? Considering the Filipino culture, they may not tell you about their sales. Use indirect questions such as: Would they open another branch of the same franchise?

Experiences and comments from franchisees can help you in your decision-making process. There will always be concerns and problems but the organization can grow if there issues are used to strengthen and improve the system.

We have a client who requires applicants to visit and talk to at least five of its existing franchisees. To this franchiser, these visits will help applicants understand the realities of the franchise system and will put them in a better position to make an informed decision about whether to pursue the application. The visits benefit both parties because the franchiser also asks the existing franchisees to assess the applicants.

UNDERSTAND THE FRANCHISE AGREEMENT

The franchise agreement is a comprehensive contract that spells out details of the relationship during the term of the contract. In my experience, there are two things people normally do when they are handed a franchise agreement: they skim over the pages and sign or give it immediately to a lawyer. I have frequently discouraged both.

When you get a franchise agreement. Take time to read it page by page. Your lawyer will not live with it but you will. No matter how long the contract is, read through. Have a paper and pen ready, and write down your comments, questions and other items that you don’t understand. Then and only then should you give it to your lawyer.

Sit down with your franchiser and discuss the notes you made while reading the agreement. It is good to clarify matters before you sign. Most franchisers welcome the opportunity to explain the provisions of the franchise agreement. Bear in mind, however, that it usually protects the interest of the franchise system, though it must likewise indicate the responsibilities of the franchiser to you as well as your obligations as the franchisee.

A franchiser once requested my assistance because of an ever-complaining franchisee. The issues involved deficiencies in the support of the franchiser. We called a meeting with the franchisee and asked him to bring a copy of the franchise agreement he signed. I did allow the franchisee to narrate his litany of complaints again, which I simply pointed to the section on the responsibilities of the franchiser, and the franchisee had his signature on both pages. His reaction amazed me, because it was as if it was the first time he was reading those provisions. Afterwards, he became a cooperative franchisee and his branch is now successful.

DO A MARKET STUDY

International franchise principles indicate that the franchiser must do the projection and market study. I advocated and used this during the initial years of my work in the industry. But my experiences with Filipino culture have shown, however, that franchisees become dependent on the franchiser, even blaming the latter when sales fall short of projections.

Because of these observations, I encouraged franchisers to make a paradigm shift. Let applicants do the market study on the proposed site with certain data and directions from the franchiser. As applicants, you should convince the franchiser there is a market for the franchise concept in your intended location. You can go further and project sales based on the data and information in your market study.

There was a bank officer who retired early and looked for a business she could invest in. When she applied for a franchise, she was asked to count until midnight the number of persons and vehicles passing by her proposed location. She demurred but the franchiser told her it was part of the application process.

Acquiescing in the franchisers wishes, she did as she was told and got her franchise. Three months later, she said she had understood the rationale for the study. It helped her identify her market and counting the vehicles turned out useful in timing her flyer distribution.

There are franchise shows held every year. Just in time for readers of today’s issue, one can catch the 14th Business and Franchise Show in World Trade Center in Pasay City. There will be around 300 various business models and with entrepreneurs present to answer questions.

source: www.abs-cbnnews.com

Sunday, August 2, 2015

Meet Pinay who makes P5-M a month from peanut butter

MANILA – A Filipina entrepreneur is raking in millions of pesos in a simple food business she stumbled upon.

Delia Santos, who was born and raised in Leyte, had no business background and pursued a career as a tailor in Bulacan to make ends meet.

"Halos wala kaming makain noong araw. 'Yung magkasakit nga lang ang mga anak ko, wala kaming pambiling gamot," she told "My Puhunan."


To make extra money, Santos sold candies during her free time and was able to earn P10,000. She then opened a small sari-sari store from her earnings, which eventually grew to rice, vegetables and other food products.

"Halos P12,000 lang 'yung puhunan ng lahat nang nag-umpisa ako. Sa loob ng sampung buwan, naging P60,000," said Santos.



An opportunity knocked on her door one day when one of her customers said their peanut butter-making business was going bankrupt. Santos took over the business, which was then left with five sacks of peanuts and two grinders.

Santos then began dropping samples of Dhel's Peanut Butter to stores, and demand immediately picked up.



However, as business flourished, her relationship with her husband turned sour. Santos said she caught him with another woman, and they decided to part ways.

Santos continued with her peanut butter business, which now produces peanut butter from 250 sacks of peanuts per delivery.

She said the business now earns an estimated P5 million in sales every month.

"Hindi ako nalulungkot ngayon, natutulog akong nakangiti at masaya ako. Nagtagumpay ako at mabibigyan ko ng magandang buhay ang mga anak ko. Sila kasi ang dahilan kaya nagsikap ako, hindi naman ang asawa ko,” she said.




Through "My Puhunan," Santos was able to help Bobby Arguelles, a "kariton" vendor from Sta. Mesa, Manila.

She paid off the debt of Arguelles worth P20,000 and supplied him with more than a hundred bottles of peanut butter to sell.

Santos said that when starting a business, it is better to pay off debt first.

“Manatiling matatag at huwag na huwag sila gagawa ng kasalanan,” she added.

Dhel's Peanut Butter ingredients:

3 kilos of peanuts
1/4 kilo butter milk
Red sugar
Salt

Steps:
1. Mix sugar with peanuts
2. Add butter milk.
3. Add salt
4. Mix ingredients, grind peanuts.

(3 kilos of peanuts can make eight bottles of peanut butter)

source: www.abs-cbnnews.com

Saturday, May 16, 2015

Taking a Loan to Finance Your Business Project


There is more to embarking on a project, it is not just about having a good and pragmatic business idea, a person venturing into business must also know where to find resources most especially capital. Knowing where to obtain capital resources is what i consider as the greatest talent of a successful entrepreneur. This Article would discuss the stages involved in a Successful loan application to enable you finance your business project. This Article would also discuss how to repay your loan to enable you qualify for another loan in the future.

  1. Upgrade and repair your credit report
Your Credit Report is your Credit history; it is the record of your attitude as regards borrowing money and repaying at the right time. Order a free copy of your Credit Report and search for negatives. The most common negatives are late payments, repair this negatives by paying the necessary penalties.

  1. Justify a stable source of income
There is a popular saying that people who fail when confronted with little challenges would most certainly fail when confronted with major challenges. You cannot persuade a lender to give you a loan except you can persuade such a lender that you have an existing source of income that will ensure that you repay the loan as at when due with or without the success of the project you intend to embark on. This must be contained in your loan application if you are to get approved.

  1. Ascertain the amount of money you need to borrow
The amount of money you need to borrow would help you ascertain who would be your most likely lender. It may also influence the type of loan you would choose to apply for.

  1. Research loan types (secured/unsecured)
A loan may be secured or unsecured. Secured Credit are credit advanced with the deposit collateral security documents. Failure to repay the loan as at when due will give your lender ownership of such collateral security. Whereas an Unsecured Loan does not involve collateral security. Secured loans always have lesser interest rates than unsecured loans. They also have a longer time frame for repayment. Unsecured loans are beneficial to people without collateral security or if your investment is an high yield venture that will enable you repay your loan within a short period of time. You need to determine which of these types of loans is best for your business.

  1. Apply to the right lenders
When making a loan application, consider two major financial institutions. Banks and Credit Unions. I would recommend a Bank. When making your application, apply to two or three banks. You will most certainly be approved by each of the banks you apply to if you have taken time to prepare very well for your application. You are however to receive this Loan from only one of the banks. The reason why i would suggest you apply to more than one bank is that it gives you the benefit of choosing which bank has the best loan terms that is convenient for you.

  1. Pay origination fees on time
When you have received your loan, take note that some banks would require you to pay origination fees on the total sum to be repaid to the bank. Origination fees do not apply to all kinds of loans and when they do, they are always very small and unharmful to your purse. Endeavour to pay it on time as doing so will improve your Credit rating.

  1. Pay back your loan as at when due
Never disappoint your lender; you may need them again in future. Keep to payment schedules and never miss a deadline. It will give you a positive credit score and ensure that you are automatically click here to approved when you submit your next loan application.

source: everybodylovesyourmoney.com

Sunday, February 8, 2015

Want to start a business in 2015? Read these tips


MANILA – Starting a business in 2015 is a good investment because of the country's growing economy, business expert Randell Tiongson said.

However, Tiongson warned that before entering any business, entrepreneurs should do due diligence to understand the industry.

“Huwag ka papasok sa isang bagay na hindi mo masyadong naiintindihan. Dapat mag-research, interview, observation, alamin mo,” Tiongson told “My Puhunan.”

Tiongson, an expert in banking, mutual funds, insurance, financial planning and management consultancy, also advised against getting a loan for a business start-up.

“Kailangan i-build mo talaga muna ‘yung savings mo. Pwede ka ding mag-partner, kunwari may mga kaibigan o kapamilya ka na may pera tapos wala namang oras mag-negosyo, eh ikaw may idea ka, ibebenta mo ngayon ‘yung idea mo sa kasama mo,” he said, adding that loans are only recommended when the business is already up and running.

Earnings from the business, Tiongson said, should be set aside from personal savings to allow the business to continue to grow.

“Huwag mong isipin na ‘yung capital ng negosyo ay parang personal capital mo, mauubos ‘yun. Dapat bigyan mo ng limit,” he said.

So what are the opportunities for entrepreneurs in 2015?

Tiongson said because of the booming economy, businesses that are tourism-oriented are expected to find success.

“Napansin mo ang mga Pilipino mas mabakasyon na ngayon kaysa, let’s say, 10 years ago,” he said.

He said the food industry is also flourishing because of the refined taste of Filipinos.

“Naghahanap na ang mga Pilipino ng kakaiba, gusto niya ‘yung mas specialized na,” said Tiongson.

Aside from being knowledgeable and teachable in a businessman’s chosen industry, Tiongson said entrepreneurs should also be willing to take risks and accept the consequences that come with it.

“Kailangan ng lakas ng loob, huwag matakot at haluan ito lagi ng dasal,” he said.

source: www.abs-cbnnews.com

Friday, February 6, 2015

How to make customers fall in love with your brand

MANILA, Philippines - You know that extra special bond you seem to have with your favorite morning coffee or your favorite sneakers? Usually that's because you have a relationship with those brands.

Of course if you're a business owner, you definitely want your customers to have that kind of relationship with your brand.

In an interview on ANC's Shop Talk, ACE Center for Entrepreneurship's Associate Guru Aaron Palileo said it is important to know who you are targeting.


Palileo explained you need to choose the customers who you want to serve because you will be catering to them in the long term. From there, it will be easier for you to build a connection and learn more about them.

If you want your brand to be loved further by customers, he said you should find out the unconscious reasons why they feel connected to it.

Next, don't solely rely on traditional insighting method done by market researchers. Go for the unconventional and ask what they want, ask them to complain, what is missing, annoying and disappointing. These are the questions that will tap into their emotions.

Palileo's tips for developing a loved brand.

1. Understand why people are buying what you're offering


 2. List down the cliches of your company as well as your competitor


 3. Lastly, implement your plans


source: www.abs-cbnnews.com

Saturday, January 17, 2015

Finding your sweet spot in business


(In this column, The Business Mentor invited Chit Juan to share with us her experiences in the retail business. She founded ECHOstore in 2008, and it now has 6 branches around the country. She was named Ernst & Young Entrepreneur of the Year in Social Enterprise in 2011, Go Negosyo Social Entrepreneur in 2010 and PLDT Bossing award for social enterprise in 2012. On November 18, 2014, she will be an awardee of the International Women's Entrepreneurial Challenge in Stockholm, Sweden. She has written many books on coffee and cacao besides writing for newspapers and magazines.)

MANILA, Philippines - As a retailer for more than twenty years now I cannot help but observe the changes happening in retail—more particularly in Fashion, Restaurants and Cafes.

FASHION

So many brands have come in and continue to pour in. There is a glut of disposable fashion, name brands and struggling local names that will all be affected also by ASEAN integration and not just WTO rules. If you will start in fashion only now, be ready for a rough ride. IT is what my friend calls a “bloodbath”. Local brands still trying to survive, while foreign brands are getting the prime spaces, lots of media mileage, bloggers and influencers on their side, and just about all the media space on billboards and traditional newspapers and magazines.

If you still want to be in fashion, think BIG. Yes, think of fashion for the heavy and heavy set. The world is turning obese and diabetic. Sizes will enlarge and prices will come down. Are you ready to adapt?

RESTAURANTS


Just about everyone wants to get into the restaurant business. It is a sexy business, after all. You can invite your friends over; let them pay while you entertain them. Or you can do all your entertaining of business contacts in your own resto and keep the money within the system, rather than giving it to others.

But these days, big investors are pooling monies to buy foreign franchises and expanding these acquisitions in every mall or retail space. Even local brands are forced to expand through franchising just so they can get a share of throat and share of tummy.
If you want to put up a restaurant, you better know how much you are willing to invest. The stakes are high and are getting higher as more brands vie for retail space and the malls do not mind ending leases of those who do not perform according to the sales malls require per square meter.

The forecast is that many restaurants will not survive or at best just make marginal profits. One would be hard-pressed to get a return on investment quickly unless you are really lucky.

CAFES
Even the café business has become expensive to keep afloat. There are just too many cafes, too many choices that one will not be able to get the optimum amount of transactions needed to break even.
What to invest in? Take it outside the mall and outside the city. Chances are you can get better traffic in tourist areas or tourist-heavy cities. Or do custom roasting and custom catering. Something out of the box.

BEING CAREFUL

So entrepreneurs have to be extra careful these days. With WTO retail policies relaxed for the big foreign chains and the ASEAN Economic Community already happening, you may want to choose a business that looks outward to the region and envision to sell something to ASEAN rather than your being taken over by bigger brands.

Think global, act local.

Next, you may want to consider protecting your brand of many years and what you stand for. In the end, it may only be your brand that will survive. Any business model can be replicable and entry barriers will come down.

Protect your brand through registration with IPO. Protect your brand through promotion.

Be agile. Concentrate on being able to morph into another business model if needed.

Diversify. Do not put all your eggs in one basket. If you must be in fashion, invest also in other sectors like food or services.
Know the rules and the laws. How many years does one have in for example, the rice business before tariffs come down? How many years before it becomes open market for your category?

While every confident entrepreneur will say change is already happening, and that ASEAN is already a reality, think again. You may want to know how the ASEAN Economic Community ( AEC) will affect your business.

It is the time for change. Be ready to change and think ahead of the curve.

Not to sound pessimistic but more realistic, we all have to look around us and see what the market wants and what the market is offering right now. How do we get in and find our sweet spot?

It may just be staring you in the face right now. Be aware.

source: www.abs-cbnnews.com

Tuesday, January 6, 2015

Pinay included in Forbes list of top social entrepreneurs


MANILA, Philippines - A Filipina who has tapped poor communities to make "eco-ethical" bags has been included as one of Forbes magazine's top young social entrepreneurs.

Reese Fernandez-Ruiz, 29, is the only Filipina included in Forbes' "30 Under 30 Social Entrepreneurs" for 2015.



Fernandez-Ruiz is the co-founder of R2R (Rags2Riches Inc), a for-profit social enterprise creating bags and home accessories using upcycled scrap cloth, organic materials and indigenous fabrics. Women from poor communities have bee

Forbes noted that Rags2Riches is the "first fashion and design house empowering community artisans in the Philippines."

"It has trained 900 artisans and directly employ 50 people--professionals, in-house artisans, marketers, and strategists who are all working together towards the same goal. The organization experienced a consistent 100% annual growth rate for their first five years in existance (2007-2012)," the magazine said.

This is not the first time Fernandez-Ruiz has been recognized for her efforts. The Ateneo graduate also received the Rolex Young Laureate award in 2010.

According to its website, R2R was started in 2007 in Payatas, where many women make rugs from scrap fabric. R2R tapped these women workers and provided them with skills training.

R2R is known for its fashionable "Buslo" bags, as well as designer collaborations with Rajo Laurel, Oliver Tolentino, Amina Aranaz-Alunan, and Olivia d’Aboville.

source: www.abs-cbnnews.com

Thursday, February 28, 2013

Sy, Gotianun daughters in Forbes list of top Asian bizwomen


MANILA, Philippines - The daughters of Filipino-Chinese tycoons Henry Sy and Andrew Gotianun made it to Forbes magazine's 2013 list of top 50 businesswomen in Asia.

In its March issue, Forbes Asia released its list of "Asia's 50 Businesswomen In The Mix," which includes women who led top companies to higher profits and stellar accomplishments last year.

Teresita Sy-Coson, 62, is the vice chairman of SM Investments, the Sy family's holding company for its retail, mall, banking and property businesses. Sy-Coson, an Assumption College graduate, is also the chairman of BDO Unibank Inc., the country's largest bank in terms of assets. She is the daughter of Henry Sy, who was named the Philippines' richest man by Forbes magazine last year.

This is the second year in a row that Sy-Coson was in the list. Last year, she even landed on the cover of Forbes Asia magazine.

For Lourdes Josephine Gotianun-Yap, this was her first time on Forbes Asia's list of most powerful Asian businesswomen. She is the 57-year-old president and CEO of Filinvest Development Corp. and its property unit Filinvest Land. She is the third child of Andrew Gotianun Sr., founder of Filinvest who is 17th on the Forbes list of richest in the Philippines.

Aside from Sy-Coson and Gotianun-Yap, Forbes Asia's list includes Eva Chen, the co-founder and CEO of antivirus software firm Trend Micro and South Korean entrepreneur Kim Sung-Joo, who turned MCM into a rising luxury brand.

The full list can be found on the Forbes Asia website.

source: abs-cbnnews.com

Wednesday, January 20, 2010

The Recession of 2010

Sustained economic progress and advances in civilization result, fundamentally, from the interest, effort, freedom and opportunity of individuals to legally acquire private property (land and capital) and accumulate wealth. Private property rights-the precondition of all economic progress-gives the individual security and self-worth. Hence, the individual's rational inclination or incentive to combine labor, capital, land and entrepreneurship to produce wealth and accumulate the physical, human, and intellectual capital necessary to make continuing economic progress possible. In other words, given the opportunities to lawfully acquire property and the freedom to accumulate wealth, the individual is motivated to create, to innovate, to produce the goods and services demanded by society, to trade them and earn a profit. That is how we have come to understand the connection between economic freedom and economic growth, and to value the crucial importance of private property rights.

Within a positive environment of institutional stability and technological advances, the degree of individual willingness and abilities is what ultimately facilitates the more productive use of economic resources and the accumulation of capital necessary for future economic growth. A problem arises, however, when morality of behavior, social concerns, and the basic elements of justice are increasingly ignored by the individual in the market place. In other words, it is not the selfish interest, greed or the individual desire for pleasure what creates progress. A society that grants absolute individual freedom on the sole basis of selfish motives would only promote an unsustainable system of capital concentration, exploitation, corruption and social polarization. Progress is not, either, the result of man's natural desire to work hard or of man's concern for his fellow countryman or for mankind. A society that plans solely on those premises is doom to economic disaster or ends up coercing their population to increase the level of production.

It is, then, the degree to which society succeeds in establishing its rules and values what promotes and molds individual actions toward the fulfillments of the desire to own private property and accumulate capital. The more equitable the individual opportunities, the greater are the chances of an individual to compete in the market place. This competition tends to foster innovation, to generate higher levels of productivity, higher profits, more investment, more employment and greater national wealth. Societies that only grant individual freedom and opportunities to a particular sector of the population and invest little or inefficiently in human capital, become dual societies. On one side, a sector develops and progresses until the other sector, which operates at a subsistence level becomes fatigued, unproductive and powerless to sustain the necessary levels of production, income and development. These conditions drag the entire society into the cycle of social unrest that we often see in poor countries.

The most prosperous nations, therefore, are those that can strike a better balance between individual betterment and the social good, prosperity and justice, freedom and order.

Some believe that the natural laws alone explain that the balance of social forces is achieved based on natural conditions such as respect of property rights, good faith, fair transactions and equitable rewards for individual efforts. But the fact is that the economic system cannot be left entirely to self-correcting natural laws, simply because the respect for ownership, sincerity of intention, fairness and the correspondence between individual efforts and rewards are not necessarily natural conditions; at least no more than selfishness, greed, exploitation and corruption.

It is true that individuals are the essential elements of society and that self-interest (motivated by financial compensation, realization, reputation or power) is the driving force of the economy, but the limitations in human capital investment as well as other factors play a significant role on the pattern of income distribution. Since aggregate demand depends on the pattern of income distribution, and production is governed by the pattern of consumer demand, then abnormally unequal income distribution would constrain the level of production and with it the wealth of the nation.

Furthermore, when the private ownership of land and capital is overly concentrated, the economic incentives necessary for economic progress are drastically reduced. This extreme concentration of wealth in the hands of individuals and institutional investors tends to drift away from the production of goods and services as they search for speculative gains. Therefore, to a point, the less polarized the distribution of income, the greater the likelihood of individuals, not only to increase consumption, but also to develop entrepreneurial abilities and increase the competitiveness of the markets

Economic policies, to be sufficient, should comprehensively support the private sector in the implementation of health, education and training programs, aimed at increasing workers productivity and business profits. The resulting increase in income, savings, and capital accumulation would tend to increase consumption, production and employment. This would allow the economy to fully utilize its human and capital resources.

Government revenues would also increase, creating more favorable financial conditions, as interest rates would tend to ease. This would allow for higher levels of investment in capital and would help sustain productivity and profits. The high levels of productivity would tend to keep inflation in check.

The most relevant implication here is that governments should promote a more comprehensive and proactive approach to maintain economic freedom, equality of opportunities (not equality of outcomes), growth, and stability, while causing the economic fluctuations (business cycles) to be benign and making fine-tuning government efforts of relatively lesser need.

Virtually, the government primary function is that of stabilizing the economy through monetary and fiscal policies. The idea of success, however, is rather narrow as it concentrates, almost entirely, in the "two unhappy possibilities" of unemployment and inflation.

Monetary and fiscal policies, if viewed in isolation and as short run instruments of stabilization could at times produce the most unintended results. For instance, disproportionate massive tax cuts could produce extreme high concentration of capital. Extreme fine-tuning efforts through monetary policy could be deceptive and at times both policies could be contradictory.

Government policies, in general, could be conflicting. One example of the contradictory forces in the USA could be seen in the housing market. As we entered the XXI century the USA government began to expand his social commitment to increase the home ownership of minority groups, while relaxing the accountability of financial institutions. Soon, the real estate industry took advantage of the "easy-credit", laissez-faire environment and set itself to put any kind of deals together. Unscrupulous lenders provided the funds so anybody could buy homes, regardless of their credit qualification; they just passed the risk along, selling loans at a profit to third party investors. Borrowers took out loans at low teaser rates, which they could not afford once these low rates expired and their mortgage payments were in many cases doubled. Scores of lending institutions failed, including the giants Fannie Mae and Freddie Mac; leading to a grim credit crunch.

Another important factor, which contributed to the crash of the real estate market, is the role of the speculator. The speculator, attracted by the real estate boom made immense amount of money in their early investments, then dumping in the market their properties at losses they could afford due to their earlier successes but leaving homeowner with houses worth less than their mortgage.

This leads us back to the issue of high concentration of capital. The ideological principle of income polarization has diverted investment from the production of goods and services into speculative investments, which eventually and inevitably lead to markets failure. For a while, the USA economic policies have tended to favor the highest income earners. This produced a high concentration of capital that was increasingly channeled into the financial markets in search of capital gains. This speculative investment, which elevated stock prices to unsustainable levels, bears the responsibility for the 2008 stock market crash.

That situation led to lower capacity to consume due to lower real income and layoffs. That spiral continued to sink the system rapidly, deepening the recession that started in 2007. The USA central bank, with the hope of stabilizing the economy, kept lowering the interest rate until it almost reached a near zero level. But, as they say: "you can take a horse to water, but you can't make him drink". Banks kept hoarding cash and not taking the risk of lending it.

The U.S. government treated that economic condition like if it was a short-term imbalance. The reality is that, systematically, middle class families were descending into poverty; many continued to add to the lines of the unemployed or underemployed. Numerous factories closed. The government capacity to continue borrowing money grew impaired. The long-term instability became critical. The trend was signaling that the system could loose its capacity for future prominence.

It is imperative, then, that long-term instability be measured and monitored. For that purpose I devised a LONG-TERM INSTABILITY INDEX, which could be called The Lacayo Index. This index combines the measurements of inflation (I), unemployment (U), interest rate (IR), import to export ratio (MXR), public debt growth rate (PDGR), the Gini coefficient for families (GC) as a measure of income inequality, and a measure of the real GDP drop rate (GDPDR). The Long-term Instability Index depicted in EXHIBIT I is the sum of these components:

LONG-TERM INSTABILITY INDEX= I+U+IR+MXR+PDGR+GC+GDPDR

The use of these variables finds its logic in the rationale that they are, ultimately, the consequences of fiscal and monetary policies, as well as the effects of other aspects of public governing. And in turn, the causes of such public administration efforts are often reflected in the political leaders adherence to ideological principles, in their attitude toward accountability and their disposition to submit to morality of behavior, to social concerns and to the basic elements of justice.

EXHIBIT I shows The Long-term Instability Index of the last 62 years for the United States of America.

For the government to achieve long-term stability it would have to implement economic policies that would avoid extreme capital concentration and income disparity (lower Gini Coefficient) and with that reduce speculative investment and increase productive capital investment. The government would have to concentrate on fiscal responsibility and establish reasonable budget-balancing objectives to avoid negative pressures in the financial markets that could result in higher long-term interest rates. It would have to strive to increase exports to avoid unhealthy trade deficits (lower Import to Expot Ratio) with certain countries and regions; leading to comparative advantages, higher GDP, higher tax revenues, lower Public Debt, and lower unemployment. The Lacayo Index would allow us to measure and monitor government performance in those areas needed to sustain long-term economic growth and stability. The table in exhibit I clearly shows how the policies of each administration affects the seven components of the index. It helps judge the president on how he manages what he receives, how he exacerbates or reverses the economic trends and what his long-term economic legacy is. As the index value of a president increases it indicates that the administration performance in terms of long-term economic instability is worsening.

The 10th column of exhibit I denotes the values of the index corresponding to the last year of each of the last 15 United States administrations. On the last column, these values are tagged with a (+) or a (-) to indicate whether the last year of each presidential term has improved or deteriorated, in term of the Long-term Instability Index, when compared to the last year of the previous term.

What is also clear in The Long-term Instability Index is the accelerated, almost unstoppable decline of the long-term economic trends in the United States: a contracting middle class, the amassing of a colossal public debt, a disproportionate trade imbalance, a falling production and a very unstable approach to fiscal and monetary policy with its consequent long-term instability in the rates of inflation and unemployment. Perhaps political ideology is getting in the way of economic performance. Perhaps economic goals are narrowly established due to political pressures. Perhaps politicians fall in love with a tree and ignore the forest. Whatever the reason, it needs to be realized that a piecemeal approach to economic problems is often damaging. The economic reality of a country requires a comprehensive approach and the simultaneous monitoring of The Long-term Instability Index and the tendency of its components.

Regrettably, we tend to focus on short-term misery indices and other measures of short-term economic performance that do not go beyond the measurements of GDP shortfall, unemployment and inflation, and somehow neglect the long-term implications of economic policies adopted by politicians.

The index takes into account what is left undone in terms of accumulation of the public debt, in terms of income disparity trends, in terms of trade deficits and in term of long-term interest rates which affect mortgages rates. To restore the long-term instability depicted by The Lacayo Index, future U.S. presidents must perform systematically better (lower index values) than their predecessors.

In EXHIBIT II we chart the Long-term Instability Index for a 60-year period (1948-2008). We depict the periods of U.S. recessions (dark bars), which are consistent with the index peaks. On this chart we also mark three economic expansions; the three longest economic expansions in U.S. history, which coincide with periods of decreasing values of the Long-term Instability Index.

From this, however, we cannot conclude that maintaining a decreasing index value would increase long-term economic stability and sustain longer periods of economic expansions. A government could slash taxes, irresponsibly deregulate Wall Street, and the Fed could cut interest rates to stimulate economic growth and reduce unemployment. These could perfectly well reduce the value of the Long-term Instability Index while leaving unattended the long-term implications of severe income disparity, increasing public debt and increasing trade deficits. So, the goal of the government should not only aim at obtaining relative declines of the index value, but to maintain the Long-term Instability Index as close to zero as possible.

The problem with economic instability is that the deeper causes of recessions are ignored. We know that at times government itself has been the cause of recessions by applying contractionary fiscal or monetary policies, as they fear inflation. A prevailing traditional assumption, as we enter a recession, is that consumer confidence is down and that a small tax rebate will do the trick and get the flow of money restarted. At times the government has fought recessions characterized by stagflation by first fighting the inflationary problem with contractionary policies and then reducing taxes regressively to lower businesses costs with the hope of the benefits trickling down to the labor force. But the deeper, more ingrained causes of long-term instability, like capital concentration, monopoly power, and the disruptive capacity of speculation are hardly ever addressed.

The complexity of the financial crisis and economic recession that begun in 2007--the worst since the great depression--is such that it has politicians and economists alike, puzzled. This crisis will probably occupy intelligent minds for many years in the effort of deciphering what went wrong. We know, however, that institutions have failed and that society has compromised its rules and values. The SEC allowed the proliferation of investors' traps. The FED has, to a large degree, lost its capacity to stabilize the economy through monetary policy. The permissive monopolistic power granted to certain industries has virtually taxed the consumers in detriment of their purchasing power. The play of ideological forces in the branches of government essentially shifted productive capital investment to speculative investment. So bad, that our system has virtually shifted from capitalism to what I elected to call wagerism.

Since the 1980s, in the U.S., money has been gushing to the wealthiest and to institutional investors. The impressive accumulation of wealth has not led to an equally unprecedented economic growth. Instead, it has produced a decline in real lower and middle incomes because of the degree of wealth concentration. Under these circumstances, consumer demand is often depressed; investment is increasingly drifting away form the production of goods and services and channeled into the speculative search of capital gains. There is little incentive for the wealthy investor to go through the complexities of planning, organizing, directing and controlling a business that produces goods and services when they could profitably bet in the rising prices of stocks, bonds, commodities, etc. and only pay a fraction of the taxes they otherwise would. Why invest in capital goods if we could simply bet? Why capitalism if we have wagerism?

High stock prices or the high prices in any speculative market are almost always pushed further upward by astutely fabricated high expectations. In this sense, economic reality and speculative markets are unrelated. Wagerism is characterized by the culture of speculation and is an unstable system that inevitably crashes after every period of artificially inflated expectations and gains. Another characteristic of wagerism is the increasing economic polarization that it imprints in a society. The ever-increasing decline in consumer spending and capital investment, the rising underemployment and income polarization, and the trade imbalances push the system into deeper and more somber tides of speculation.

The great recession that started in December 2007 is clearly marked by the effects of wagerism. The apparent recovery that started in 2009 was plagued with escalating unemployment and underemployment, bankruptcies, foreclosures and the risk of inflation. The Fed has just been throwing money at the problem, since early 2009. Trillions of new dollars has been catapulted into the economy to rescue the failing speculating companies which the Fed deemed "too large to fail." Domestic and foreign banks, hedge funds, mutual funds, large manufacturers, automakers, insurance companies received the bulk of the money distributed as part of the improvised bailout efforts of the Fed.

By looking closely at exhibit II, we observe that, since 1950, on the average, there is a span of approximately 17 months from a low point of the long-term instability curve to the start a of a new recession. Considering the upward extension of the index beyond December 2008, it is possible for a new recession to begin in 2010 in the same fashion as the 1981 slump that began 6 month after the end of the 1980 economic downturn.

Amidst these uncertainties, one thing is patent: The importance of recognizing the need for a comprehensive long-term economic instability indicator that could help establish a stable long-term path. To avoid further failures and human anguish, the U.S. economy should start producing vigorous increases in real GDP with the minimum possible impact on the public debt instead of rewarding ingrate, bonus-hungry Wall Street bankers and other speculators with billions of bailout dollars. Efforts should be aimed at restoring the size of the middle class instead of allowing monopolies to set arbitrary prices, charge fraudulent fees and outrageous interests while confiscating the purchasing power of consumers. Public policies should be adjusted and laws should be reformed to reduce the substitution of capital investment for speculative investment, reducing unemployment, promoting export-boosting enterprises while keeping inflationary pressures and the long-term interest rate in check. This is the time to be concerned about the future of capitalism. Threatened by the possibility of a new recession this year, in our minds linger the thoughts about our capacity to deal with a catastrophic depression and the capacity of capitalism to endure.

Max L. Lacayo has obtained his B.S. degree in economics, he continued his studies at the University of New Orleans where he obtained his M.A. degree in economics, while working as a teaching assistant.

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