Briton jailed for Facebook hack

LONDON — A British student, who hacked into Facebook’s internal network risking “disastrous” consequences for the website, was jailed for eight months on Friday in what prosecutors described as the most serious case of its kind they had seen.

Glenn Mangham, 26, a software development student, admitted infiltrating Facebook from his bedroom at his parents’ house in York in northern England last year, sparking fears at the U.S. company that it was dealing with major industrial espionage.

“This was the most extensive and flagrant incidence of social media hacking to be brought before British courts,” said Alison Saunders, London’s Chief Prosecutor. “Fortunately, this did not involve any personal user data being compromised.”

Facebook first became aware of a security breach in its internal network in April and called in the FBI. The U.S. agents established the source of the hacking was based in Britain and British police raided Mangham’s home in June.

Mangham said he had previously helped search engine Yahoo Inc improve its security and wanted to do the same for Facebook. However, prosecutors rejected his explanation.

“He said he wanted a mini project and chose Facebook because of its high-profile internet presence,” prosecutor Sandip Patel told London’s Southwark Crown Court.

“The prosecution does not accept that the defendant’s actions were anything other than malicious.”

The court was told Facebook spent $200,000 in dealing with his actions, the Press Association reported.

Judge Alistair McCreath told Mangham his actions were not harmless and had “real consequences and very serious potential consequences” which could have been “utterly disastrous” for Facebook.

“You and others who are tempted to act as you did really must understand how serious this is,” he said.

source: interaksyon.com

50% of Web sales via social, mobile apps by 2015

By 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications, according to research firm Gartner.

Vendors in the e-commerce market will begin to offer new context-aware, mobile-based application capabilities that can be accessed via a browser or installed as an application on a phone, the analyst firm said.

As the number of mobile phones overtakes PCs, customers will use mobile browsers and applications as the main points of interaction, it added.

“E-commerce organizations will need to scale up their operations to handle the increased visitation loads resulting from customers not having to wait until they are in front of a PC to obtain answers to questions or place orders,” said Gene Alvarez, research vice president at Gartner.

“In time, e-commerce vendors will begin to offer context-aware mobile-shopping solutions as part of their overall Web sales offerings.”

“Customers are clamoring for new and easy ways to interact with the organizations they deal with, and no company should think itself immune to this new business dynamic,” Alvarez said.

“As more people use smartphones, they will expect an extension of their customer experience to be supported by this kind of device while demanding that social aspects of the Web be intertwined with this experience.

“At the same time, organizations are looking toward new countries and regions for growth. As a result, it is time to take a fresh look at your organization’s Web sales capabilities to ensure that social software, mobile technology and globalization are part of your organization’s online future.”

Industries such as entertainment, software development/publishing and media are being driven by fast-moving changes in their businesses, such as mobility, and the increasing number of mobile devices available to their buyers.

Others are finding that sales of additional services and products can be added to their customer-service-focused websites. Due to consumerization, sites in all industries are being impacted by customer experience delivered in the retail space, as customers continue to use their online experiences as the benchmark by which to evaluate all others.

Gartner predicts that by 2013, 80 percent of North American and European online sellers will expand into Brazil, Russia, India, Africa, Japan or China.

Organizations based in North America and Western Europe are already launching website-based sales operations in new countries, in the hope of expanding to new markets.

These organizations believe that untapped countries can spur growth by enabling the enticing of potential customers who have never purchased from the organization, but who have a desire for its products.

“The increasing availability of access to the Internet via PCs, laptops and mobile devices is creating new sales channels in countries, because entry barriers are lowering, thereby increasing the number of online shoppers,” said Alvarez.

“By entering these countries via an Internet sales model, organizations can establish a presence in locations without having to create a physical sales location.”

E-commerce managers in Type A (leading) organizations and industries, such as travel, hospitality, retail, consumer electronics, media and entertainment, will begin to take advantage of GPS location services enabled by phones to push personalized, location-based content to mobile devices for users who have subscribed to these services.

This content will be created via the use of customer patterns and their link to driving sales.

These organizations will also have connected (via Web browsers and mobile applications) to many social communities, enabling the organizations to tap into the social networks of customers and leverage the wisdom of the crowd.

Source: http://newsbytes.ph/2011/10/19/firms-to-make-50-of-web-sales-via-social-mobile-apps-by-2015/