Showing posts with label Sporting Goods Giant. Show all posts
Showing posts with label Sporting Goods Giant. Show all posts
Thursday, June 11, 2015
Nike to replace Adidas in NBA clothing deal
NEW YORK -- Sporting goods giant Nike reached an eight-year deal Wednesday to become the exclusive on-court apparel provider for the NBA.
The contract takes effect in the 2017-2018 season, replacing a deal between the National Basketball Association and Adidas, which expires after the 2016-2017 season.
"This partnership with Nike represents a new paradigm in the structure of our global merchandising business," said NBA Commissioner Adam Silver.
"As our exclusive on-court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on-court products."
Nike has targeted basketball as a major growth business due in part to surging interest in the sport in major emerging economies, especially China.
In 2014, Nike's revenues from basketball rose 19 percent to $3.1 billion, about 11 percent of total sales.
Nike already sponsors many leading basketball stars, including LeBron James, who Tuesday led the Cleveland Cavaliers to a 2-1 lead in the NBA finals against the Golden State Warriors.
In after-hours trade, Nike shares rose 0.8 percen to $104.19.
source: www.abs-cbnnews.com
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