Monday, July 14, 2014

Ellen Adarna is endorser of 'sexy' Gionee phone


MANILA -- International mobile phone brand Gionee has chosen sexy star Ellen Adarna to be its Philippine brand ambassador as it launched on Sunday the ELIFE S5.5 at the SM North EDSA in Quezon City.

“We chose Ms. Ellen Adarna as our main endorser because she embodies the slim and sexy image of our ELIFE S5.5 model," said Michael Bangayan, president of Belexis Concepts, Inc,, the official distributor of Gionee mobile phones in the Philippines, in a interview with ABS-CBN online at the sidelines of the launch.

"She also projects a healthy and active lifestyle which Gionee is very active in pursuing,” Bangayan added.

Gionee has high expectations for the ELIFE S5.5 as he encourage Filipinos to visit its stores and request for a demonstration so they can experience the many features of the phone.

"I urge the consumers to try the ELIFE S5.5 so they can achieve the total experience,” Bangayan said, noting that Gionee is backed up by a strong research and development program.

Bangayan also boasted that Gionee has the capability to produce unique products in terms of features, noting that the earlier ELIFE phones have created a good impression among users.

"Gionee will be launching a lot of products as we go along,” he said, noting that the features of the ELIFE E and S series are "competitively priced as compared to other brands.”

Although Gionee is doing well in the market, Bangayan said the brand can still expand its market share because it has several products to offer and is three times more durable compared to the second generation after tests showed decreased visible scratches by 40 percent and increased compressive strength by 50 percent. It weighs 133 grams.


Although the ELIFE S5.5 is a slim device (1.45.1mm x7.20 mm x 5.6mm), Oliver Sha, Gionee head of global narketing, said it packs power with an octa-core chipset at 1.7 gigahertz (GHz), a processing power that was initially only found in big laptops.

“With such strength, the ELIFE S5.5 is capable of playing high definition movies while using high-end apps simultaneously without any lags,” said Sha.

“Gionee also threw in the best capacity to density ratio in the ELIFE S5.5’s battery, which means it is slimmer but lasts longer than other smartphones. Multitasking has never been this fun and stylish,” added Sha.

For multimedia requirements, Sha said the ELIFE S5.5 has two high-resolution cameras. The primary has 13 megapixels and the front camera with five megapixels. While on autofocus function, Sha said the main camera guarantees to capture images and videos with the sharpness and vibrancy similar from the one taken with a professional camera. Other functions of the camera include geo-tagging, panorama and high dynamic range.

Furthermore, Sha said the front camera is equally enjoyable with its 95-degree ultra wide angle, capturing more people and sceneries in a selfie.

On top of that, the ELFIE S5.5 has an image and video editor for processing multimedia before sharing it.

source: www.abs-cbnnews.com