“At Sony Mobile, ‘flagship’ now means offering a choice to consumers of enjoying a large screen Xperia Z3 for immersive entertainment or a more compact, lighter Xperia Z3 Compact that doesn’t ask you to compromise on features,” said Vince de la Cruz, manager for mobile communications at Sony Philippines.
“Consumers demand and deserve greatness from their smartphone – in design, camera and battery life. That’s precisely what we aim to deliver with Xperia Z3 and Xperia Z3 Compact, at the same time as delivering leading innovations such as unique Sony camera experiences and, for the first time, PS4 Remote Play in two beautifully designed, fully waterproof smartphones,” he added.
According to de la Cruz, both smartphones boasts the highest level of waterproofing, enhanced camera experiences and applications, up to two-day battery life, high audio quality and PS4 Remote Play.
He said Xperia Z3’s design and engineering craftsmanship is aimed to deliver beauty and quality, with a 7.3mm super-slim rounded aluminium frame and durable tempered glass panels in a new range of colors including white, black, copper or silver green.
Weighing 152 grams, it also has an easy-to-use interface and symmetrical design.
For those who prefer a compact smartphone, dela Cruz said the Xperia Z3 Compact’s rounded liquid reflection frame with tempered glass panels gives an elegant, premium finish. And it is easy to carry with its 8.6mm thickness and weight of 129 grams
The Xperia Z3 is powered by Qualcomm Snapdragon 801 processor with 2.5 GHz quad-core CPU with 4G LTE modem for lightning fast browsing, immersive multimedia experiences and stunning visuals.
Furthermore, dela Cruz said the latest Xperia models have longer staying power, thanks to the longer battery life of up to two days.
Christmas campaign
Meanwhile, Sony Philippines launched an early Christmas campaign that encourages Filipinos to create and share random acts of kindness and spread holiday cheer this season.
Entitled "Loud and Clear," the social media campaign calls for netizens to capture and upload photos or videos on any social media platform (Facebook, Twitter or Instagram) that show how they or other people make family, friends, or even strangers happy with a small or big gesture.
Running from October 24 to January 25, 2015, the campaign requires netizens to use the hashtag #PassTheCheer and tag @SonyPHInc for Instagram and Twitter, and @SonyPhilippines for Facebook to qualify in the promo. Every month from October to January, two winners will be randomly selected to win exciting surprises and gadgets from Sony.
“At Sony, we strive to create an impact in lives of consumers not just with innovative devices and services but with rewarding opportunities such as the Loud and Clear campaign,” said Nobuyoshi Otake, president and managing director of Sony Philippines.
“In line with this, we are bringing our new high-resolution audio and enhanced 4k video technologies so kindness and happiness can be captured and shared at their loudest and clearest this season.”
source: www.abs-cbnnews.com
