The company is set to penetrate the digital market this year. In the meantime, Benitez said one of the things that could disrupt business is the emergence of the "do-it-yourself" or DIY phenomenon.
Benitez said the best way to manage this emergence is to create a platform that integrates technology with the whole DIY concept.
"I think that if you can integrate that with digital platform, that would be great. But right now we're still working on that," Benitez said.
"We are launching our digital platform this year to give more, again, creation of value to customer experience, hoping they can use it for a loyalty programs and payment gateway," he said.
Meanwhile, Benitez attributed Bo's Coffee's success to its homegrown branding, its global bench-marking, and social entrepreneurship.
Bo's Coffee has the second largest branch network in the Philippines next to Starbucks, with 71 branches nationwide.
The company is targeting to build 100 stores by the end of 2016, marking its 20th year in the coffee industry.
source: www.abs-cbnnews.com
