Sunday, August 7, 2016

LOOK: Nike opens high-tech 'stadium' at BGC


MANILA, Philippines – Nike last week opened the Unlimited Stadium at Bonifacio Global City, which features a digitally enabled running track that will challenge Filipinos to unlock their potential through running events and services.

The running track – which is in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit – is open from 4 p.m. to 10 p.m., daily until August 21.

The Unlimited Stadium is both a digital and physical experience, as it features a 200-meter running track lined with LED screens.

Every day, runners are invited to race against digital avatars of themselves that grows in size based on the speed and distance that they run. Runners will be rewarded for each completed challenge, with an "epic run experience" by Nike as the ultimate prize.

"The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible," said Bulbul Khera, Nike Southeast Asia's senior director for marketing, in a statement.

"Especially in the next 17 days, when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations, and the Nike+ community," Khera added.

source: www.abs-cbnnews.com