Apple launches red iPhone 7, 7 plus

MANILA - Apple Inc on Tuesday unveiled a red iPhone 7 and iPhone 7 plus, refreshing its most profitable device mid-cycle one week before rival Samsung releases its Galaxy S8.

Like earlier red hued products on the Cupertino-based company's lineup, a portion of sales from the red iPhones will be used to help fund HIV/AIDS research, Apple said on its website.

The red iPhones will have the same internals and pricing tiers as the black, gold, silver, rose gold and jet black that were launched late last year. The base storage, however, will start at 128 gigabytes like the jet black version.

It will be available in the US starting on March 24. There was no immediate word on local availability.

Samsung's Galaxy S8 is expected to launch with a screen that occupies almost the entire front of the device and face recognition technology for mobile payments, features that are missing from the current iPhone line.

Phone manufacturers have been launching more colorful flagships. Google's Pixel and Pixel XL comes in a bright "really blue" option while Huawei's P10 and P10 Plus will be avialable in "greenery" and "dazzling blue," designed by Pantone.

source: news.abs-cbn.com

Red iPhone 7 set for March unveiling: report

MANILA – Apple Inc. may introduce a red version of the iPhone 7 and iPhone 7 Plus at an event in March, according to Japanese blog Macotakara.

While introducing a new iPhone color in the middle of the current model’s one-year cycle is uncommon for Apple, the company has released a steady stream of red iPods and various accessories to help raise funds for HIV/AIDS awareness.

The report said Apple could also announce during the same event in March, a 128GB storage option for the iPhone SE, which is essentially 2013's iPhone 5s with upgraded internals.

 Macotakara has a reputation for accurate Apple product leaks, with sources in the supply chain. It accurately predicted the non-clickable home button and the "jet black" option for last year's iPhone 7 range.

Red will bring the current iPhone line’s color options to six. Apple currently offers its most profitable product in rose gold, gold, silver and black, one with a matte finish and another with a glossy coat.

Mobile phone manufacturers recently started offering their products in aluminum and glass shells other than the traditional black, gold and silver hues.

Google is offering its HTC-built Pixel and Pixel XL phones with a bright “very blue” paint job.

source: news.abs-cbn.com

For Apple, surprise hunger for big phones leaves money on table

Apple Inc. said it was caught off guard by how many people want to buy its biggest smartphone, the iPhone 7 Plus, and the miscalculation may hit profits this holiday season.

The technology leader is not sure it can make as many units of the iPhone 7 Plus as consumers want in time for the Christmas shopping rush, Apple's Chief Executive Tim Cook told analysts on Tuesday. It will manage to make enough of the smaller iPhone 7s, though, he said.

Demand was strong "particularly on the iPhone 7 Plus versus our forecast going into the product launch," Cook said.

The bigger phones bring bigger profits, and Apple's forecast for thinner-than-expected margins concerned investors after it reported quarterly earnings on Tuesday.

Apple issued a conservative outlook on margins for the holiday quarter, 38 percent to 38.5 percent, versus expectations of nearly 39 percent, said Mariann Montagne, senior investment analyst and portfolio manager at Gradient Investments.

It was not immediately clear if the smartphone shortage caused the miss.

"You're not able to get that product into the hands of the person who wants it right here, right now," said IDC analyst John Jackson. "Those are dollars not in your hands."

The Cupertino, California-based company unveiled its newest iPhones on Sept. 7. The 5.5-inch (14 cm) Plus model is the first iPhone to have a dual camera on the back that lets users take better portrait shots and zoom in from further away.

"It's inherently tough to know how things like new finishes and features are going to affect demand for a new model," said analyst Jan Dawson of Jackdaw Research.

Apple is still getting to know how consumer interest varies for larger and smaller phones, having launched two competing sizes only in 2014, he said.

The company also may have underestimated the number of customers it would win from Samsung Electronics Co. Ltd., which recently recalled its own large format phone, the Galaxy Note 7, after a number of them caught fire.

Apple Chief Financial Officer Luca Maestri told Reuters in an interview it was "impossible to know" the effect of Samsung halting production of the Note 7 earlier this month.

"We cannot fulfill all the demand that is out there right now," he added.

Speeding up production would be difficult, analysts said. The company cannot contract new suppliers, hire more workers and open factories overnight, said Trip Chowdhry, managing director of Global Equities Research.

"You can't just shoot iPhones out of an assembly line at the speed of a bullet," he said. "Apple does things to perfection. There is no need to rush and create an inferior product the way Samsung did."

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