MANILA, Philippines - Pepsi-Cola Products Philippines, Inc. on Wednesday announced its entry into the powdered juice drinks category.
The local unit of global soft drinks giant Pepsi Co. said in a statement it will start selling Mirinda Powder Fun Mix, an orange-flavored juice powder.
"We are excited at the opportunity to provide variety to our consumers," Partho Chakrabarti, president at PCPPI, said in the statement.
"Though this is our first foray into the powdered juice drinks category, we are confident that Mirinda Powder Fun Mix will be well-received, similar to our product innovations in the past," Chakrabarti continued.
PCPPI manufactures and sells Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropina, Lipton, Sting, and Premier in the domestic market.
source: abs-cbnnews.com
