Monday, May 5, 2014

LG unveils mid-priced phones for youth market


MANILA -- South Korean tech giant LG Electronics on Saturday launched the third generation of its well-received L Series — the L80, L70 and L40.

“LG L Series III caters to the upwardly mobile youth market, so this L Park was designed to let them unlock the fun, knock to their own style and live the LG life and style,” Lawrence Kim, vice president for LG Mobile Philippines, said at the launch.

“Likewise, the L80, L70 and the L40 are the perfect companions of today’s generation because of their user-friendly and uniquely smart features ideal for young people on the go,” he added.

Kim said the L80, L70 and the L40 are the first mid-priced units to feature the advanced Android KitKat operating software in the Philippines, which promises a more polished interface and a more seamless user experience.

“The L Series III continues the improvements on the design of the L Series heritage. Users will notice the distinctive comfortable grip, the smooth contours and the unique unibody look of the L Series’ third generation,” explained Kim.

LG provides more captivating images and videos, and stunning display with its own IPS technology at 5 inches for L80, 4.5 inches for the L70 and 3.5 inches for the L40.

All units are powered by a 1.2GHz dual core processor which is suited for process-intensive applications or games, fast web surfing or seamless connectivity.

Furthermore, the three models carry LG’s unlocking system innovation — the Knock Code — which is an upgrade from LG’s well-loved KnockON feature previously only available on LG’s premium phones.

Knock Code enables users to develop a unique and personalized two to eight knock pattern for single-handed usage, enhanced security and easier accessibility, conveniently bypassing the lock screen altogether. It wakes the phone and unlocks it at the same time.

“While other sophisticated unlocking methods are only available on premium models, LG is making Knock Code available to a wider audience. Even mid-tier models like the L Series III will come equipped with the Knock Code,” Kim said.

“LG is really working to make smartphones more responsive and intuitive, solving security issues while still retaining the well-loved knocking gesture of the KnockON. It’s convenient, secured and fun to use.”

source: www.abs-cbnnews.com