Enderun Colleges, through its Enderun Extension program, has launched a three-hour class to help brands and small businesses build their community on the social media image-sharing platform.
Valerie Almario, marketing executive of Enderun Colleges, said businesses can benefit from the workshop because Instagram has become a tool that can easily be used to creatively market products and brands.
"You can gain customer engagement through visual stories like posting as-it-happens updates, behind-the-scenes, product information and such. Instagram is also a great way to interact with customers via comments and likes," Almario told ABS-CBNnews.com.
The class outline includes understanding the basics of using Instagram and its community; how to use it to build your brand; audience-building; and Instagram styling.
The first class will be held on September 10 at The Podium in Ortigas, and will be taught by digital content consultant Martine de Luna.
Another class is scheduled on September 30.
The class fee is P2,000 per participant.
source: www.abs-cbnnews.com
