Five mobile PPC advertising tips

Mobile PPC is a lucrative traffic source for both affiliates and merchants, but only if done properly. It’s also a rapidly growing market – by 2015 mobile search is expected to surpass desktop search.

As a mobile lead generation consultant, every day I see companies wasting money on poor mobile PPC campaigns. These 5 mobile PPC tips can help you avoid the pitfalls and learn how to profit from this increasingly important traffic source:

1. If you’re running PPC ads on mobile search without a mobile website, don’t!

This point seems to come from the Ministry of the Bleedin’ Obvious, so why do so many brands spend so much money paying for clicks to a website that will never convert for them on a mobile device?

To save thousands a day would take them 10 seconds: Adwords > Campaign > Settings > Devices > Let me choose > Untick mobile devices with full browsers. Once you have a mobile optimized website, simply switch it back on.

2. Create a separate campaign for mobile within Adwords

Google actually recommends this. It allows you to:

    Bid differently for mobile
    Define a separate budget for mobile
    Test different keywords
    Use different, mobile-specific ads, for instance “Apply today on your mobile”

3. Keep your landing pages simple

Focus on what your end goal is and direct your visitors straight to that goal. Keep landing pages simple and ‘to the point’ with no clutter which could distract users. Be ruthless with this.

4. Lose the images

Keep images to a bare minimum as they affect load times, especially where a user is not using wifi.

5. Bid higher
Don’t be afraid to bid higher than traditional PPC, especially if you’re a lead gen affiliate – click to lead conversion can be 2 or 3 times greater with a mobile campaign. We have achieved 40 - 50% conversion from click to lead for nearly all of our clients.

Another reason to bid higher on mobile search is that fewer ads are seen ‘above the fold’. If your ad is hidden away at the bottom of a mobile search query it can take 3-4 thumb swipes to get to. Many people will never see it, but your ad has still generated impressions regardless. This has a negative effect on your CTR and hence your quality score.

source: affiliates4u.com

Affiliate Marketing As A Way to Monetize Your Blog

Has your blog been penalized by Google for whatever reason? Are you looking for another, more sustainable (and Google friendly) way to bump up your online income?

Affiliate Marketing Has a Bad Rep

You may want to consider affiliate marketing. Some think affiliate marketing sounds sleazy, but that couldn’t be further from the truth. If you do it the right way it’s a great avenue to help solve your readers’ problems. And it’s a legitimate advertising tactic for many mainstream businesses. Within a few years, I predict it will be very difficult to find a business that doesn’t have affiliate marketing as part of their ad budget (or at least considered it).
But why should you care about affiliate marketing? Because:
#1- it’s got huge potential to make you money and…
#2- if you choose your programs wisely, you can truly help solve your readers problems
So the next question is, how can you be successful at affiliate marketing in a crowded niche like personal finance? It’s tough to get conversions if everyone out there is offering the same affiliate programs as you. I’m sure many of you have tried a few of the popular ones like Mint or various brokerages and credit card offers. But if everyone promotes them, how do you differentiate yourself?

Stand Out From The Crowd

I suggest you go beyond a banner ad or review post. Start by figuring out a common, but very specific problem in your niche. Then lay out an action plan to solve that problem and weave in affiliate programs as supportive tools. The action plan can be a single post or better yet a series of posts or an entire authority website.
Here’s a few examples to get you brainstorming:
Problem # 1 – How can you save enough to reach your retirement goals? Solution: Lay out various retirement scenarios and a detailed approach to budgeting at different income levels. Affiliate Support: Weave in programs like Mint and brokerages.
Problem # 2 – How do you book an economical trip to Europe? Solution: Create a list of itineraries for different budgets and tips for booking air, land, and sea travel. Affiliate Support: Weave in travel sites, cruises, travel insurance, or even rental houses (like VRBO.com)
Problem # 3 – How to plan a wedding on a budget? Solution: Create a week by week action plan for coordinating the event. Specify when decisions need to be made and tactics to get deals on each aspect. You could even lay out recommended spending scenarios based on how much a couple has to spend. Affiliate Support: Weave in budgeting software, formal wear and dresses, invitations, flowers, photography, Honeymoon travel, and even jewelry!

Getting Started

A good first step is to create a list of problems in your niche. Try going through your blog comments and see if there are any tough questions you’ve helped answer. The tougher the question, the more content you can provide in your action plan! I’m sure if you thought about it, there’s at least one thing you know how to do really well (and that someone else is interested in learning).
Once you’ve selected an interesting problem, start outlining your solution. I like to break out the solution into as many segments of detailed content as possible. For each segment, think about what type of product could help solve that part of the problem. Then go to Google and type in the “product + affiliate program”. There’s an affiliate program for just about everything, so if you can’t find one let me know and I’ll even help you brainstorm! Just be careful that you only choose products that are helpful and you would actually use yourself. Don’t insert products just because you see big commission rates or you’ll quickly lose any chance of building an audience.

Increasing Affiliate Sales – Free eBook

Affiliate marketing does have a few nuances and it’s easy to make mistakes. I’ve personally made a ton of them on my site, the Car Negotiation Coach (www.FindTheBestCarPrice.com). But through a lot of trial and error, I have figured out how to do many things right. And because I had such a hard time learning the ropes, I decided to share much of what I’ve learned in a new eBook that I’m giving out for free.
If you want to skip the learning curve I found in affiliate marketing, grab a free copy of How I Tripled My Affiliate Revenue Without Adding Traffic and You Can Too.
Good luck, and feel free to reach out to me anytime with questions!

source: yakezie.com