Jollibee, Shopee ads among most popular on YouTube in 2018

MANILA - Online shopping platform Shopee and fast-food chain Jollibee produced some of the top Philippine ads on YouTube in the second half of 2018, Google announced Thursday. 

The YouTube Ads Leaderboard showed Shopee getting the top spot for its viral video featuring Anne Curtis singing a catchy jingle to the tune of Baby Shark.

Shopee's Christmas ad featuring Jose Mari Chan, parodying the earlier Baby Shark ad, also landed at number 6.


Samsung's ad for its Galaxy J8 phone was number 2. It featured the popular Kapamilya loveteam of Enrique Gil and Liza Soberano. 


Safeguard's nearly 4-minute video "Pabaon" meanwhile told the story of Norman King, the first Aeta to graduate from the University of the Philippines. 


Jollibee's 9-minute video "One True Pair: Fight or Flight' was number 5 on the Leaderboard with 5 million views. The video tells a love story between a flight attendant and a one-time passenger. 


A 4-minute video, also by Jollibee, landed at 8. Titled "Biyahe," the video tells the story of a boy and his grandfather who continues to drive a jeepney despite his old age. 

Google said the themes that stood out among the top ads are: 

1) entertaining music and dance videos as seen in the Shopee ads; 

2) creative storytelling as seen in the ads of Jollibee and Safeguard; 

3) celebrities for brands as shown in Samsung's ad using the LizQuen loveteam, and in KZ Tandingan's ad for Coke. 


“The range of topics, styles, and lengths of ads in the leaderboard show that YouTube is a space where all brands can both find their voice and an audience for their message,” said Gabby Roxas, country marketing manager of Google Philippines. 

source: news.abs-cbn.com

Jollibee's 3rd Valentine's Day ad is heartbreaking

Jollibee has pulled out all the stops to tug at people's heartstrings before Valentine's Day.

The fast-food chain's message for their third ad, released Friday, is very simple: "Ang pagmamahal para sa pamilya ay nananatiling buhay sa ating mga puso."

The clip, posted online, shows a kid preparing a Valentine's Day dinner for his mother. It is later revealed that it was at the request of his father, who unfortunately succumbed to his sickness not too long ago.

The look on the mother's face when she finds out that it was her husband who arranged the dinner has made a lot of viewers teary-eyed.

"Akala ko ba BIDA kayo sa SAYA? Pero bakit panay pag-papaiyak ang ginagawa niyo," a fan asked.

The ad is part of a series dubbed "Kuwentong Jollibee." So far, all three which have been released are based on true events, the ads say. Each video serves as a reminder of different kinds of love.

source: news.abs-cbn.com