MANILA -- More Filipinos have been going online for entertainment amid the coronavirus-induced quarantine, according to Shopee, which observed greater demand for engagement on its platform.
In a statement, Shopee said its in-app games have become highly popular among Filipino users in recent months as they shop and play on their mobile phones.
It noted 70% more plays for Shopee Farm, an interactive game where users earn rewards for logging in regularly to water their plants virtually; and four times more plays for Shopee Shake where players can earn coins and save more while they shop.
Shopee also noticed more viewers on its streaming service. It said Shopee Live recently recorded 30 million views in a month, with users aged 18 to 50 watching in April.
"Shopee will continue to meet the evolving needs of Filipinos as the COVID-19 situation develops. As people stay home and increasingly rely on e-commerce for their daily needs, Shopee has continued to improve our platform and introduce new features to engage our users better," said Ruoshan Tao, head of marketing at Shopee Philippines.
Shopee recently kicked off its "6.6 Super Flash Sale," offering up to 50% discounts on different products until June 6.
Tao said it is introducing two new in-app games during the sale event to better connect with their users. These include Shopee Claw, which is inspired by an arcade game; and Shopee Poly, where users earn or lose points after rolling dice.
news.abs-cbn.com
For Day2 of our holiday unboxing countdown, we have the latest iPhone, basketball star Stephen Curry’s freshest sneaks, the newest GoPro, and the Xiaomi Redmi Air Dots.
While all it takes, really, is some sincerity and good intention to make a gift great, sometimes it isn’t rocket science. So let us break it down for you. From toys for the big boys to creature comforts for the mancave, here is a list of things we wouldn’t mind seeing under our tree. Happy holidays!
iPhone 11
Apple’s latest go-to phone has a new dual‑camera system, major upgrades to water-resistance, glass strength and processing speed, and high quality video.
PHP 49,980 (PHP 39,984 through Shopee’s 12/12 Sale)
Shopee.com
UnderArmour Curry 7
The latest pair that carries the NBA star’s name features reinforcement in key areas for more comfort, stability, and mobility.
PHP 7,995
Underarmour.com.ph
GoPro Hero8 Action Camera Black Edition
This features a built-in directional mic, an HDMI-out port for easy playback, and two cold-shoe mounts to attach lights, mics, or LCD screens.
PHP 23,990 (PHP 22,071 through Shopee’s 12/12 Sale)
- An extra 8 percent off with GADGETZONE8 voucher upon checkout
Shopee.com
Original Xiaomi Redmi Airdots Bluetooth Earphones
These simple in-ear pieces make use of Bluetooth 5.0, and a hands-free mic, and is IPX4 waterproof.
PHP 3,288 (PHP 898 through Shopee’s 12/12 Sale)
Shopee.com
source: news.abs-cbn.com
MANILA - Online shopping platform Shopee and fast-food chain Jollibee produced some of the top Philippine ads on YouTube in the second half of 2018, Google announced Thursday.
The YouTube Ads Leaderboard showed Shopee getting the top spot for its viral video featuring Anne Curtis singing a catchy jingle to the tune of Baby Shark.
Shopee's Christmas ad featuring Jose Mari Chan, parodying the earlier Baby Shark ad, also landed at number 6.
Samsung's ad for its Galaxy J8 phone was number 2. It featured the popular Kapamilya loveteam of Enrique Gil and Liza Soberano.
Safeguard's nearly 4-minute video "Pabaon" meanwhile told the story of Norman King, the first Aeta to graduate from the University of the Philippines.
Jollibee's 9-minute video "One True Pair: Fight or Flight' was number 5 on the Leaderboard with 5 million views. The video tells a love story between a flight attendant and a one-time passenger.
A 4-minute video, also by Jollibee, landed at 8. Titled "Biyahe," the video tells the story of a boy and his grandfather who continues to drive a jeepney despite his old age.
Google said the themes that stood out among the top ads are:
1) entertaining music and dance videos as seen in the Shopee ads;
2) creative storytelling as seen in the ads of Jollibee and Safeguard;
3) celebrities for brands as shown in Samsung's ad using the LizQuen loveteam, and in KZ Tandingan's ad for Coke.
“The range of topics, styles, and lengths of ads in the leaderboard show that YouTube is a space where all brands can both find their voice and an audience for their message,” said Gabby Roxas, country marketing manager of Google Philippines.
source: news.abs-cbn.com
MANILA - Chinese phone maker Honor is banking on young technology enthusiasts to spread the word on its offerings, which rival top-tier phones' specifications at a lower price, its CEO said.
The company under the Huawei group will launch its flagship Honor 10 at a big event in Manila next week, after making its offerings available on the internet via Shopee last April.
The Honor 10 is clad in a glossy, color-shifting shell, similar to the Huawei P20 and P20 Pro, but at nearly half the price, according to online listings. The company has not announced local pricing.
It's the same bang-for-buck tactic employed by the Huawei group's Shenzhen-based rival, OnePlus, which recently launched the sixth iteration of its so-called flagship killer. Oppo and Vivo price their products even lower.
"If it is really a good product, your friends will tell you and other people will give you recommendations," said Honor CEO Wang "Ocean" Yang.
Unlike Huawei, which has standalone stores in shopping malls, Honor sells its phones mostly online. This helps the company keep prices low, Yang said.
"Our ways are more focusing on the e-commerce that is how Honor grows in China market. Definitely now that we came to the Philippines, we will also put our effort on the e-commerce part," he said.
Yang said the time is right for Honor to enter the Philippines, where the youth dominate the 100 million population.
Honor sales trends show that young consumers are drawn to devices that offer music, photography, sports and games suites. Since its launch last April, the reception in the Philippines has been "quite ok," he said.
Some 500 Honor phones sold out within an hour during a flash sale earlier in May, Wang said. These include the 9 Lite and 7X model, both of which got P2,000 price cuts and cost no more than P11,000.
The Honor 10, which will be launched next week, will sport AI-powered rear cameras and Huawei's top of the line Kirin 970 processor.
More phones will be launched in the P5,000 to P26,000 price range, Yang said.
source: news.abs-cbn.com
