Father's Day is becoming more personal

Dad may be logging some quality family time instead of revving up a new power tool this Father's Day.

As dads become more involved in family life and emotionally connected with their kids, families are celebrating Father's Day with more relationship and experience-driven gifts, show data from the National Retail Federation's Father's Day survey.

For the first time since NRF began its survey in 2004, the most popular gift for dad this year behind greeting cards is a special outing, with about 44% of consumers planning to spend on something like a family dinner or going to a sporting event, the NRF data show.

source: USA Today

Dad's incredible at Robinsons Malls

(The Philippine Star)

MANILA, Philippines - As part of its annual “Dad’s Incredible” tradition, Robinsons Malls brings in a punch of exhilaration and adventure to Father’s Day celebration with a slew of cool activities dads and their families will enoy.

Dad can stir up the audience with his amazing vocals, electrifying dance moves or an out of this world talent. All Talent performances will be judged according to caliber of talent, originality, stage presence and overall impact. Make a dashing pair with dad and conquer the stage as Robinsons Malls gives away prizes of Robinsons Universal Certificates worth an awesome shopping spree. The contest is open to fathers aged 25 years old and above with children ages 5 to 12 years old. Join now at Robinsons Nova Market, Robinsons Place Imus, Robinsons Place Dasmariñas, Robinsons Sta. Rosa Market, Robinsons Place Lipa, Robinsons Place Angeles and Robinsons Otis.

Let dad loosen up his necktie and roll up his sleeves! Dad and child teams are invited to be one of the mighty contenders to compete for an Extreme Sports Challenge of wall climbing at Robinsons Metro East, Robinsons Place Manila, Robinsons Galleria and Robinsons Starmills Pampanga. The fastest pair with the highest points will take home amazing prices.

Selected Robinsons Malls are treating all fathers to free Health and Wellness services such as spot massage, BP check-up, and stress test. Make way also for a memorable portrait to treasure with your kids just by simply visiting the caricature or photo booths at selected malls nationwide.