As dads become more involved in family life and emotionally connected with their kids, families are celebrating Father's Day with more relationship and experience-driven gifts, show data from the National Retail Federation's Father's Day survey.
For the first time since NRF began its survey in 2004, the most popular gift for dad this year behind greeting cards is a special outing, with about 44% of consumers planning to spend on something like a family dinner or going to a sporting event, the NRF data show.
source: USA Today
