Yellow Cab Pizza to open 15 stores in China

MANILA - Max's Group Inc. said its New York-inspired pizza concept, Yellow Cab Pizza, is set to expand into China.

Max's Group said it has signed a development agreement with ZhongFa Group to build at least 15 Yellow Cab Pizza stores in China within the next five years.

“We are thrilled with the opportunity of bringing our pizza to Beijing, Tianjin and parts of Hebei province. We share the excitement with our partner, the ZhongFa Group, to serve our food offerings to the Chinese,” said Max’s Group president and chief executive Robert Trota.


The deal with ZhongFa is the Max's first development agreement closed this year. Max's Group is on track with its plans to have at least 200 stores overseas by 2020.

“This is reflective of the strong interest in our brands. Last year, we were able to surpass targets in terms of signing up new markets abroad,” Trota said.

Currently, Yellow Cab operates a network of 118 branches including six franchised outlets in Qatar.

source: www.abs-cbnnews.com

Pancake House expands to UAE

MANILA – Local restaurant chain Pancake House is set to open in UAE as part of Max's Group's efforts in aggressively expanding its presence in the global scene.

Max's Group said it has signed a deal with Lulu Group to build at least eight Pancake House stores in UAE within the next five years.

“We are pleased with the opportunity to further broaden our reach in the UAE this time around for Pancake House. We are excited with our partnership with Lulu Group, an established retailer with a storied and rich history of success, to serve our products to the Emiratis,” said Max’s Group president and chief executive Robert Trota.

“We are also encouraged that our international campaign has received strong interest from a number of potential foreign partners. This can be attributed to the strength of our diverse portfolio of brands catering to various markets and tastes, anchored on a solid and well-organized Max's Group support system,” he added.

The deal with Lulu Group marked the fourth development agreement signed by the Max's Group this year, exceeding its target of entering at least two new territories for 2015.

The company plans to have at least 200 international outlets by 2020 across its brands.

Pancake House currently operates a network of 123 branches including nine franchised outlets located in Malaysia and Brunei.

Aside from Pancake House, also under the Max's Group umbrella are the brands Max's Restaurant, Yellow Cab, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin’ Steak.

Max's Group, the largest operator in the Philippine casual
dining segment, reported profits of P248 million in the first half of 2015, an increase of 561 percent compared to the same period last year.

source: www.abs-cbnnews.com

Max's Group to open more stores in PH, overseas

MANILA, Philippines - Max's Group is planning to open more stores in the country and overseas next year, mostly for its key brands Max's, Pancake House, Yellow Cab and Krispy Kreme.

In an interview on ANC, Max's Group president Robert Trota said the strategic expansion will boost the company's revenues next year, amid heavy competition.

The Max's Group raised P3.5 billion from its follow-on shares offer today, for its capital expenditures, expansion and debt payments next year.

"For 2015, we plan to roll out 68 stores, a combination of Max's, Pancake House, Yellow Cab and Krispy Kreme... But the primary expansion is the star brands," Trota said.

For its overseas expansion, Max's Group said they plan to open 10 new stores -- 3 in North America, 5 in the Middle East and 2 in Malaysia.

"Abroad, we're planning to roll out 10 new stores in the US, Middle East and Malaysia, so we are using Max's, Pancake and Yellow Cab to expand abroad," he added.

The first Yellow Cab restaurant will open in Saudi Arabia in the first quarter of 2015, Trota said.

Max's Group currently has 15 stores overseas, including 12 in North America and 3 in the Middle East.

The Max's Group is targeting Filipinos, many of whom have resided abroad for more than 20 years.

In the Philippines, there are 110 Yellow Cab outlets. Max's Group is planning to open 20 new outlets in malls in 2015, mostly in SM malls.

source: www.abs-cbnnews.com