Showing posts with label Steve Easterbrook. Show all posts
Showing posts with label Steve Easterbrook. Show all posts

Monday, November 4, 2019

McDonald's CEO's firing reflects rising scrutiny of work relationships


The #MeToo era has brought new scrutiny to a wide range of workplace misconduct — from discrimination to sexual harassment to assault — that was ignored, tolerated or even covered up in some corners of corporate America.

Now, the abrupt firing of McDonald’s chief executive, Steve Easterbrook, over the weekend highlights how even consensual relationships between managers and subordinates are drawing greater scrutiny.

Many of the circumstances of Easterbrook’s dismissal remain unclear, but McDonald’s said Sunday that its board had determined he engaged in a relationship that violated company policy. Its standards of business conduct prohibit employees with “a direct or indirect reporting relationship” from “dating or having a sexual relationship.”

“It is not appropriate to show favoritism or make business decisions based on emotions or friendships rather than on the best interests of the company,” the policy states.

In a regulatory filing Monday, McDonald’s said Easterbrook would receive 6 months of severance pay. That is likely to be around $675,000, or about half his base salary last year, according to the company’s 2018 severance guidelines. In the coming years, however, he stands to receive a total of more than $40 million in compensation, including stock options, according to an estimate by Equilar, an executive compensation consulting firm.

The mere fact that a successful executive was fired because of what McDonald’s described as a “recent consensual relationship” reflects changing attitudes about romance in the workplace, employment lawyers and other experts said.

“It’s a sign of the times,” said Wendy Patrick, a business ethics lecturer at San Diego State University. “You’re under a microscope in a way today that you never were before, simply because our awareness has been raised as to the problems that could potentially cause.”

Those problems include conflicts of interest, as well as the potential for a relationship that ends badly to result in harassment and retaliation.

Since announcing the leadership change on Sunday afternoon, McDonald’s has declined to reveal further details about Easterbrook’s relationship, including the employee’s position in the company, how the board found out about the relationship and how long it had lasted.

On Monday, McDonald’s human-resources chief, David Fairhurst, left the company. A spokeswoman for the fast-food chain wouldn’t say if the exit was linked to the investigation into Easterbrook’s relationship.

In recent years, other companies have taken similar actions penalizing workplace relationships. Last year, Intel’s chief executive, Brian Krzanich, resigned after the company discovered that he’d had a relationship with an employee — a violation of Intel’s “non-fraternization policy,” which applies to all managers.

“There has been a definite trend in the direction of written policies prohibiting romantic relationships between executives and their subordinates,” said Mark Spund, an employment lawyer in New York.

The policies can take a variety of forms. For example, many companies permit mid-level managers to have relationships with employees as long as they report the relationship. The rules for executives tend to be stricter.

“Companies in the aftermath of #MeToo have really understood that there’s an inherent power differential and what’s perceived to be consensual in the eyes of the executive may not be with the subordinate,” said Debra Katz, an employment attorney in Washington who has dealt extensively with workplace sexual harassment.

Still, sensitivity about workplace relationships — especially those involving a power imbalance — existed long before the #MeToo movement focused national attention on the misbehavior of men in power, shaking the entertainment, media and technology industries, among many others. In 2012, Best Buy’s chief executive, Brian Dunn, resigned after engaging in what the company described as “an extremely close personal relationship with a female employee.”

Both Dunn and the employee claimed that the relationship was not romantic. But an investigation by Best Buy found that Dunn had given the employee tickets to sporting events and concerts and that the pair had exchanged numerous phone calls and texts, some of which contained “messages expressing affection.”

And in 2005, Boeing’s chief executive, Harry Stonecipher, was forced to resign after he had a relationship with an employee.

The decision to fire Easterbrook may also reflect the specific pressures facing McDonald’s, which has been criticized recently for sexual harassment at the franchise level. Several Democratic presidential candidates this year have joined striking workers in demanding better protection from harassment, as well as union rights and a $15 minimum wage.

McDonald’s may want to “send a message to their employees that any kind of power-driven relationship is out of bounds,” said Eric Schiffer, an expert on reputation management.

2019 The New York Times Company

source: news.abs-cbn.com

Dow, S&P 500, Nasdaq end at records on optimism on trade


NEW YORK -- Wall Street stocks surged to fresh records on Monday on optimism over international trade talks and continued positive momentum from solid economic data and earnings.

The Dow Jones Industrial Average finished at 27,462.11, up 0.4 percent and about 105 points above the previous all-time high in July.

The broad-based S&P 500 also gained 0.4 percent, rising to 3,078.27, while the tech-rich Nasdaq Composite Index jumped 0.6 percent to 8,433.20.

Both the S&P 500 and Nasdaq had ended at records on Friday.

Analysts cited remarks from US Commerce Secretary Wilbur Ross that "phase one" of the trade agreement between Beijing and Washington was on track and hinting that the US may not impose tariffs on car imports from Europe and Japan.

Alan Skrainka, chief investment officer at Cornerstone Wealth Management, said investors are heartened that the United States and China have pulled back from threats of new additional tariffs.

"The idea that it was going to get worse and worse was what investors were most worried about," Skrainka said. "And that is off the table."

The records also followed a strong US employment report released Friday and a large number of third-quarter earnings reports in recent weeks that bested analyst expectations.

Positive momentum in stocks has created a "fear of missing out" among investors, said Briefing.com analyst Patrick O'Hare.

Petroleum-linked shares had an especially positive session, with Dow members Exxon Mobil and Chevron and Halliburton all winning at least three percent.

But another Dow company, McDonald's, dropped 2.8 percent after the fast-food chain over the weekend ousted CEO Steve Easterbrook over a "consensual relationship" with an employee that violated company policy. 

On Monday, McDonald's said its top human resources executive, David Fairhurst, is also exiting the company.

Under Armour plunged 17.9 percent as it said the US Justice Department and Securities and Exchange Commission are investigating its accounting practices.

The company "continues to believe its accounting practices and related disclosures were appropriate," Under Armour said in a securities filing.

Part of the reason for the big drop was that Under Armour did not previously disclose the probe, which began in 2017, analysts said.

source: news.abs-cbn.com

Sunday, November 3, 2019

McDonald's CEO out after 'consensual relationship' with employee


NEW YORK — McDonald's announced Sunday that president and CEO Steve Easterbrook was out after showing "poor judgment" by engaging in a "consensual relationship" with an employee.

Easterbrook was replaced by Chris Kempczinski, the president of McDonald's USA. Kempczinski was also elected to the board of directors.

"Easterbrook... has separated from the company following the board's determination that he violated company policy and demonstrated poor judgment involving a recent consensual relationship with an employee," the company said in a statement. 

There were no additional details of his ouster, and whether he was fired or allowed to resign.

Kempczinski "has the right mix of skills and experience to lead us forward having run our US business, where franchisees are delivering strong financial and operational results, and overseen global strategy, business development and innovation," the company quoted Enrique Hernandez Jr, chairman of McDonald's board of directors, as saying.

In its most recent earnings report, on October 22, McDonald's said profits dipped 1.8 percent in the third quarter from the year-ago period to $1.6 billion. Revenues edged up 1.1 percent to $5.4 billion.

The fast-food giant notched a healthy 5.9 percent increase in global comparable sales, including a solid rise in the United States. 

But profits were pressured by increased spending on technology and research and development.

McDonald's has invested heavily in home-delivery and mobile pay initiatives in recent years, and in 2019 has unveiled a number of acquisitions to boost its drive-through operation.

source: news.abs-cbn.com

Tuesday, October 24, 2017

McDonald's profits jump as it taps tech for deliveries


NEW YORK - McDonald's turned in another strong round of earnings Tuesday following heavy promotions in the US as it ramps up tech-focused home-delivery and mobile pay initiatives.

The fast food giant scored a solid 6 percent jump in global comparable sales, fueled by gains in several key markets, including the United States, China, Britain and Canada.

"We're building a better McDonald's and winning back customers," said chief executive Steve Easterbrook, who was appointed in 2015 and has been credited with turning around the chain and dousing worries about rival chains and growing consumer enthusiasm for healthier fare.

Net income for the quarter ending September 30 was $1.9 billion, up 47.7 percent from the year-ago period. That included a gain of about $850 million from the sale of China and Hong Kong businesses to franchising companies.

Revenues fell 10.4 percent to $5.7 billion due to the divestments in Asia.

Easterbrook has been praised for successful roll-outs of the chain's popular all-day breakfast option and other new programs, and with efforts to simplify the menu in order to speed visits for customers.

The British-born chief has also reorganized McDonald's international divisions and aggressively pursued store refranchising that has raised funds that have helped to offset the costs of technology investments and higher spending on salaries and worker training.

US sales were lifted by some aggressive discounting initiatives, including the McPick 2 value deal, which charged $5 for 2 meal-sized items, such as the Big Mac and Chicken McNuggets.

Comparable sales in the US rose 4.1 percent despite lower sales in regions hit by Hurricanes Harvey and Irma.

The results "are a testament to both (McDonald's) resilience and the soundness of its reinvention strategy," said Neil Saunders, managing director of GlobalData Retail.

"Promotional activity has been key to McDonald's success within the US," Saunders said.

"While such activity is not new and helped to drive trade during the second quarter, we are encouraged that it still has resonance given the recent increase in the number of offers and deals from fast food rivals."

MCDONALD'S ON DEMAND

Easterbrook said he had been encouraged by early efforts on home delivery in the US, currently available at 3,700 restaurants, with a target of 5,000 by the end of the year.

He said the service was a "meaningful contributor" to sales at participating restaurants because there are many return customers.

"Given consumer trends, we can already see it growing," said Easterbrook. "We were a little late to enter, but I think we've entered with more muscle and intent than probably most other competitors could probably muster."

McDonald's is also eyeing growth through greater use of mobile ordering and curbside pickup. The program currently has about nine million active users on a monthly basis, said Chris Kempczinksi, president of McDonald's USA.

The chain is focused on training employees "to really understand when a curbside order comes up, how do they take that order? How do they go out and bring that food to the customers?"

The objective is to have the service running effectively by the time it begins publicizing the service in 2018, he added.

"We want to make sure that when we do flip on the marketing switch, we're ready to handle the business," Kempczinksi said.

Shares of McDonald's rose 0.8 percent to $164.67 in afternoon trading.

source: news.abs-cbn.com

Thursday, August 27, 2015

Burger King proposes 'McWhopper' for Peace Day


It's a burger lover's dream combo.

Burger King is proposing a new product called a WcWhopper that will be developed with rival McDonald's to promote peace day on September 21.

McDonald's chief executive officer Steve Easterbrook responded to Burger King's proposal through Facebook.


He did not reject the McWhopper idea outright but he did not accept it either. Easterbrook said only McDonald's would commit to raise awarness for peace.

Easterbrook also took a jab at Burger King for comparing their "friendly business competition" to the "real pain and suffering of war."

He also suggested Burger King should have called him first. -- ANC Alerts, August 27, 2015

source: www.abs-cbnnews.com

Wednesday, January 28, 2015

Why McDonald's CEO resigned


NEW YORK - Fast-food giant McDonald's replaced president and chief executive Donald Thompson on Wednesday, after the company turned in another poor quarter of sales and earnings last week.

The firm behind the world-famous Big Mac had been under pressure from investors to take swift action after seeing the business weaken in the past year under Thompson, one of the United States' top African-American executives and with 25 years at McDonald's.

The board of directors said it had chosen senior executive vice president Steve Easterbrook to replace Thompson, voicing confidence he "can effectively lead the company to improved financial and operational performance."

The decision came five days after McDonald's reported a 2.4 percent decline in revenues last year and a hefty 19-percent drop in earnings per share, with falls in store traffic in all regions.

With 36,000 outlets in over 100 countries, the burger chain has been challenged by changing consumer tastes, agile new fast-food chains and a slump in sales in China and Japan after supplier issues sparked a scare over food safety.

Despite its growing woes, McDonald's remains the world's largest burger chain, with $27.4 billion in revenues last year, and net income of $4.6 billion, down 15 percent from 2013.

But after aggressively investing and expanding in numerous markets to fight back against rivals, McDonald's said last week that it would reduce capital investment and cut back on store openings this year "to regain business momentum" and improve profitability.

The board said in a statement that Thompson, who was in only his third year as chief executive, was retiring effective March 1.

"It's tough to say goodbye to the McFamily, but there is a time and season for everything. I am truly confident as I pass the reins over to Steve that he will continue to move our business and brand forward," Thompson said.

Andrew McKenna, McDonald's board chairman, called Easterbrook, also the company's chief brand officer, "a strong and experienced executive who successfully led our UK and European business units."

"McDonald's is an outstanding company with talented employees and these management changes are aimed at speeding the company's movement to its next phase of innovation and growth," he said.

Menu cutbacks

In its annual results last week, the company admitted that it faces continuing headwinds this year.

"Over the next 12 months, our charge is to ensure that we are adapting to the changing marketplace and maximizing the potential of our global growth priorities to serve our customers' favorite food and drink, create memorable experiences, offer unparallelled convenience and become an even more trusted brand," McKenna said.

The company is reducing the choices on its menu, cutting back to 11 burger-fries-drink combinations from 16, and reducing other offerings.

Besides other chains -- from the aggressive Subway to the more upmarket Chipotle -- McDonald’s is also facing challenges on the social front.

Activists are pressing it and other fast-food chains to increase wages for workers, many of whom fall under the poverty line.

Sriram Madhusoodanan of Corporate Accountability International called Thompson's departure "yet another indication that this beleaguered brand is failing to adjust to the changing public climate.

"Until it addresses the marketing, health, labor, supply chain and other concerns raised by investors and patrons alike, no amount of marketing or staff shakeups will right the course."

source: www.abs-cbnnews.com