How your tweets impact TV shows ratings

MANILA -- The higher the number of tweets about a show, the higher its ratings.

This is according to a new study released recently by Kantar Media, where it found that 11 percent (or one out of 10) of the shows and programs surveyed during a 12-month period gained viewers as a direct result of high Twitter activity.

Although the gain is a slight 2 percent, the latest study on UK viewers is one of the "first in-depth" look on how posts on the microblogging site can be an effective tool to complement overall ratings.

In 2013, rival Nielsen touched on the relationship between Twitter and live-broadcasts, revealing that "48 percent of the episodes sampled had statistically significant changes in Live TV Ratings among 29 percent of the episodes."

Kantar Media's latest report examined 110 million TV-related tweets from over 13 million unique users, covering the months between June 2013 and May 2014.

The data, however, relates to live broadcasts and does not include video-on-demand, nor live sports, news and special events.

According to Global CEO of Kantar Media Andy Brown, Twitter not only has the power to boost TV viewing during broadcast but that smaller channels and shows can complement their ratings by becoming more "Twitter-friendly."

"People have always talked about TV with friends and family, and Twitter extends these conversations outside the living room," he said.

Brown added that Twitter-friendly shows that encourage tweets during the broadcast or have a younger audience can help create an image that a program is doing better than its actual ratings.

In UK, the data showed a noticeable skew towards entertainment, talent shows, and some dramas, including "Sherlock," "Downton Abbey" and "Doctor Who," where there is a cult or younger following.

The country's "The X-Factor," which has a huge social media presence of 5.2 million followers, delivered 9.4 million posts on Twitter over the period surveyed, winning the title for highest number of tweets for a series.

"The Brits" -- UK's equivalent of the Grammy Awards -- was the top single broadcast show with more than 4 million posts.

While Kantar Media did not go into detail into how the millions of tweets resulted into more viewers, Joel Lunenfeld, the global vice president of sales strategy at Twitter, asserts that the new data provides enough a look for program makers and advertisers alike to take notice.

"It provides a fascinating set of insights that will help the industry better understand and harness the power of social TV," he said.

Is it happening in the Philippines?

A similar trend can be seen in the Philippines, where several primetime shows and afternoon dramas employ a daily hashtag for viewers and Twitter users to air their thoughts while the the shows are being aired.

Programs such as the finale of "The Voice Kids Philippines" and the recent September 28 episode of "Maalala Mo Kaya, both having trended worldwide on Twitter, topped their respective daily ratings charts.

The primetime series "Got to Believe," starring teen stars Daniel Padilla and Kathryn Bernardo, also frequented the worldwide trending topic list of the social media site.

The series was typically in the top five most watched shows in the country, according to data from Kantar Media.
source: www.abs-cbnnews.com

MTRCB sets hearing on Tulfos’ threats vs Santiagos

MANILA, Philippines (UPDATED) - The Movie and Television Review and Classification Board (MTRCB) has scheduled a hearing on the threats made by Erwin, Raffy and Ben Tulfo against celebrity couple Raymart Santiago and Claudine Barretto on their show, "T3," which aired on TV5 on Monday.

Acting on numerous complaints from the general public and based on the Board's own monitoring, the Office of the MTRCB Legal Counsel has found probably cause to charge the television program "T3 Kapatid Sagot Kita," aired over TV5, for violation of Section 3(c), P.D. 1986 for airing scenes and utterances that are indeceent and contrary to law, or with a dangerous tendency to encourage the commission of violence, or of a wrong or crime, during its 07 May 2012 episode,” MTRCB chairperson Mary Grace Poe Llamanzares said in a statement on Tuesday.

The MTRCB said it is also “endorsing” the matter to the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) for “approriate action with respect to the television personalities involved.”

Earlier in the day, MTRCB board member Atty. Eugenio "Toto" Villareal said the MTRCB was "shocked" that the Tulfo brothers threatened and cursed the celebrity couple live on their show.

He said the MTRCB’s legal department will conduct an investigation and if proven that they violated the board's guidelines, the show could face suspension or even cancellation.

The MTRCB also appealed to the executive producers of all networks to be careful for the sake of TV viewers, especially children.

In 2010, the MTRCB placed the ABS-CBN talent show "Showtime" on a 20-day preventive suspension, after guest judge Rosanna Roces made controversial statements against teachers and co-judge Vice Ganda.

Last year, TV5's "Willing Willie" hosted by Willie Revillame was also suspended by the MTRCB for one month amid a public uproar over its March 12 episode wherein a 6-year-old boy was cajoled into simulating a striptease.

The MTRCB concluded that the episode of "Willing Willie" violated a law against immoral and indecent broadcasts that run counter to Filipino values. -- with report from Dennis Datu, DZMM

article source: abs-cbnnews.com