MANILA, Philippines - IT giant Intel is hoping to entice more Filipinos to "look inside" with their latest campaign.
Through the Intel Experience Zone (IEZ), which runs until October 9, Filipino consumers will be given the chance to experience a wide range of devices powered by Intel – from notebooks, ultrabooks, tablets, all-in-ones, 2-in-1s and smartphones – in an effort to show them how to make the most out of their lives using technology.
"IEZ is a platform for us not only to bring our innovations closer to consumers, but also to show how these unique form factors can heighten the experiences of different user profiles and personalities,” said Randy Kanapi, Intel marketing manager.
The three-week long exhibit, that started last Friday at SM Megamall in Pasig and Festival Mall in Alabang, features Intel's product partnerships with IT brands Acer, Asus, Dell, HP, Lenovo, Polaroid, Samsung, Sony and Toshiba.
“Through IEZ, we are also able to show them the exponential possibilities of what they can do using computing technology,” he added.
In line with showing Filipinos what technology is capable of, Intel has also launched the Intel Test of Time, which profiles users and matches them with the Intel-powered device that best suits them.
The Intel Test of Time can be accessed through the company's website, intel.ph, and will run until October 31.
Looking towards the future
Intel Philppines Country Manager, Calum Chisholm, said Intel will be partnering with three major local brands in the coming months to provide Filipinos with more affordable tablets.
"We're actually working with vibrant local brands," said Chisholm.
Intel earlier launched a partnership with the local arm of Polaroid to release the Polaroid Elixir 7 and Elixir 10, an Intel-powered tablet which price starts at 6,400.
Chisholm said the products are expected to be released within the fourth quarter of this year. He also hopes that the products will attract more first-time buyers in the country.
"If we can start to offer tablets for P6,400, that's a big jump from an Intel perspective," said Chisholm.
source: www.abs-cbnnews.com
